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What is Quora's monetisation & marketing strategy? with JD Prater, Evangelist at Quora (Podcast)

2 minutes | 19.09.19

Question and answer platform Quora has grown rapidly over the past few years, now boasting over 300 million monthly visitors. But the company only began making money after introducing Quora Ads a coup [...]

How to turn new users into paying customers with Phil Byrne, Onboarding & Activation Lead at Intercom

3 minutes | 27.08.19

Happy, long-term customers are often born from a positive onboarding experience. Those first interactions a new user has with your SaaS product set the tone for their ongoing relationship with your co [...]

How to superpower your product marketing with Anna Shutko, Product Marketing Manager at Supermetrics (Podcast)

2 minutes | 16.08.19

What makes a great product marketer? It all starts with love for the product.  And that perfectly describes Anna Shutko, Product Marketing Manager at Supermetrics. Anna was the second member of the ma [...]

How to build an effective pipeline engine with Bruno Bin, Head of Marketing at Smarp (Podcast)

2 minutes | 05.07.19

How do you multiply your lead generation in only a few months? Bruno Bin, Head of Marketing at Smarp, knows the answer to this question. When he joined Smarp just under a year ago, he decided to creat [...]

Growth Marketing 101: (nearly) everything you need to know 🎓

31 minutes | 11.06.19

Growth marketing is one of those terms that gets thrown around like a tennis ball in doggy daycare. Yet, you’ll quickly notice that people use the term to mean a bunch of different things. Sometimes i [...]

A peek inside the UK's fastest growing SaaS company with Octave Auger, VP of Marketing at Paddle (Podcast)

3 minutes | 04.06.19

"Everything is always on fire, but some fires are more likely to kill you."  Octave Auger knows the many challenges that SaaS marketers face. With over a decade of experience scaling B2C and B2B marke [...]

The bootstrapper's growth playbook with Mikko Honkanen, Co-founder and CEO at Vainu.io (Podcast)

2 minutes | 10.05.19

Mikko Honkanen is the Co-founder & CEO at Vainu.io—a bootstrapped Finnish SalesTech SaaS company. Whether you are bootstrapped or not, a CEO, a founder, or working in sales and marketing, you’ll come [...]

How to run your growth team with Dani Hart, former Head of Growth at GrowthHackers (Podcast)

2 minutes | 11.04.19

How do you run a sustainable growth team?  As former Head of Growth at GrowthHackers, Dani Hart knows a thing or two about it. She led the team's growth process and worked with GrowthHackers CEO, Sean [...]

What is demand generation, really? We asked 21 expert marketers to spell it out

19 minutes | 28.03.19

“Demand generation is a complex term that makes people who use it sound smarter and people who don't understand it feel bad.”   ☝️ That’s literally how Louis Grenier started his definition (which you [...]