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How to build the ultimate B2B SaaS content marketing strategy

24 minutes | 14.03.19

The rapid growth of content marketing is undeniable. B2B SaaS companies are churning out blog posts left and right, but the reality is few marketers are creating strategic content aligned with their b [...]

Rand's field guide to B2B SaaS marketing with Rand Fishkin, Founder at Moz & SparkToro (Podcast)

3 minutes | 21.11.18

There are few people who know the worlds of B2B SaaS and B2B marketing as well as Rand Fishkin. Rand has worked in the field for over 15 years and throughout the course of his career he's founded two [...]

6 actionable tips for creating authentic content

6 minutes | 21.08.18

As I get started at Advance B2B as a Content Marketing Specialist—and with my new life here in Finland—I thought it would be fitting to talk about authenticity and content marketing. Why? Finns are kn [...]

Gated Content 101: The ultimate guide for deciding when (not) to gate your content

28 minutes | 17.07.18

“Why the hell do we keep our best and most useful content hidden behind a form?” is a question posed by about a billion marketers, including Contently’s Joe Lazauskas. “What even is an A4 if you're no [...]

10 of the best books all SaaS marketers, founders & CEOs should read

6 minutes | 29.06.18

"Read 500 pages every day. That's how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it." This is a quote from legendary investor [...]

What is Conversational Marketing? An interactive guide including definitions, benefits and how to get started

1 minutes | 29.05.18

Conversational Marketing is a customer-centric approach to marketing that enables marketing and sales teams to have personal, one-to-one, and real-time discussions with people visiting their website.  [...]

How to scale up your content marketing production

20 minutes | 16.02.18

Does it feel like everyone is preaching that you should be creating evergreen resources? You see write-ups about increased website traffic, how the Washington Post featured their infographic, or how o [...]

How to build a highly engaged content audience with Ed Shelley, Director of Content at ChartMogul (Podcast)

3 minutes | 04.12.17

When Ed Shelley joined Berlin-based ChartMogul as the company's first full-time hire, his task was to develop and roll-out their entire content strategy. Two years later Ed and the ChartMogul team hav [...]

Billion dollar marketing strategies with Bill Macaitis, Former CMO at Slack (Podcast)

2 minutes | 12.10.17

Slack is the fastest growing software application of all time. We've all seen the incredible hockey-stick growth curve and know that it was the quickest company in history to reach Unicorn status. But [...]