How To Scale Up Content Marketing with Adam Rogers, Content Marketer at Shopify

2 minutes | 22.05.20

If you’re serious about achieving a hefty ROI with content marketing, you’ll at some point notice that one pair of hands is not enough to plan, produce, edit, upload, promote, and analyze all of the c [...]

How to optimize your SaaS website for conversion, growth & sales with Jaleh Rezaei, CEO at Mutiny

2 minutes | 16.01.20

What does an effective B2B SaaS website look like, and how can you measure its success? Jaleh Rezaei is CEO & Co-Founder at Mutiny, a YC-backed platform that helps B2B companies personalize their webs [...]

Redefining content in the age of growth with Sonja Jacob, Content Marketing Lead at AppDynamics

2 minutes | 16.12.19

What's the role of content in growth? Sonja Jacob is Content Marketing Lead at AppDynamics, a platform that connects application performance and customer experience to business outcomes. Having worked [...]

Rand's field guide to B2B SaaS marketing with Rand Fishkin, Founder at Moz & SparkToro (Podcast)

3 minutes | 21.11.18

There are few people who know the worlds of B2B SaaS and B2B marketing as well as Rand Fishkin. Rand has worked in the field for over 15 years and throughout the course of his career he's founded two [...]

How to build a highly engaged content audience with Ed Shelley, Director of Content at ChartMogul (Podcast)

3 minutes | 04.12.17

When Ed Shelley joined Berlin-based ChartMogul as the company's first full-time hire, his task was to develop and roll-out their entire content strategy. Two years later Ed and the ChartMogul team hav [...]

Billion dollar marketing strategies with Bill Macaitis, Former CMO at Slack (Podcast)

2 minutes | 12.10.17

Slack is the fastest growing software application of all time. We've all seen the incredible hockey-stick growth curve and know that it was the quickest company in history to reach Unicorn status. But [...]

How to get +30k organic monthly blog visitors with Karola Karlson, Growth Marketer at Taxify (Podcast)

2 minutes | 12.09.17

For a lot of SaaS companies, building an audience and acquiring a steady flow of traffic is one of the big challenges when it comes to growth, brand awareness and ultimately new customer acquisition. [...]

Why Drift killed all their lead forms with Dave Gerhardt, VP of Marketing at Drift (Podcast)

2 minutes | 01.08.17

About one year ago, Dave Gerhardt received a phone call from Drift CEO David Cancel saying they should kill all their lead forms. As Marketing Director, Dave was a little shocked since this was one of [...]