Behind the Scenes of a 50M ARR Company

Is there a secret formula to successfully grow a B2B SaaS company? 🪄

For episode 100 of the SaaS Growth Hub Podcast, we got the historic host, Edward Ford, back on the show!

Strategy is where marketing starts

“I think it's really important to talk about strategy because that's where marketing starts. I don't think you can do marketing without understanding what the company strategy is, (...) What got you from 5 to 10M ARR isn’t going to get you from 50 to 100M ARR. It requires strong leadership and a clear vision of where you're going as a company.”
— Edward Ford, Demand Generation Director at Supermetrics

After Joining Supermetrics as employee #32 — and marketer #4 — in 2019, Edward is now Demand Generation Director at Supermetrics, a fast-growing SaaS company with a stunning 50M ARR, in a very competitive space.

In this exceptional episode with Edward, we cover:

• Who should be driving growth?
• What's the next stage at Supermetrics?
• A full-funnel brand test Supermetrics ran (and what they learned from it)
• Where is 'marketing data' going?
• The alternatives to the traditional attribution models
• Is there a go-to funnel for B2B SaaS companies?
• Tune in to hear from Edward Ford, Demand Generation Director at Supermetrics.

On the move? Listen to our chat with Edward on your favorite podcast platforms

Links

• Contact Advance B2B >> https://www.advanceb2b.com/contact
• Visit Supermetrics >> https://supermetrics.com/
  

Interesting reads

• Your step-by-step guide to better B2B SaaS customer research.
• Collecting and utilizing first-party data will force companies to rethink their data strategies
• B2B marketing strategies get eaten by internal misalignment issues
• SaaS Positioning: Everything for Everybody vs. Something for Somebody
• Screw It, Let's Do It, from Richard Branson

Special mention

• SaaS Company Edward loves >> Metadata

About the show

The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.

Subscribe on iTunes, SoundCloud, Spotify, or YouTube to never miss an episode of The Growth Hub podcast.

• Follow The Growth Hub >> https://www.linkedin.com/showcase/the-saas-growth-hub-podcast
  
• Follow Reeta on LinkedIn >> https://www.linkedin.com/in/reeta-toivanen/
• Follow Reeta on X (Twitter) >> www.twitter.com/rhtoiva
• Follow Edward on X (Twitter) >> https://twitter.com/NordicEdward