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Helsinki - August 27th, 2024
Brand & Breakfast
Anyone can copy your products and features. No one can copy your brand.
On August 27th, we'll hear from two vastly opposite multi-brand strategies:
On the one hand, Sevendos is bringing seven unique brands and cultures under one umbrella; Sevendos’. Jonne Heikkinen, CEO, will share the story by looking through the different lenses of brand equity and the implications of such a move for all brands involved.
On the other hand, the folks at Visma are taking the opposite direction. Juha Kuokkanen, Growth Marketing Director, will explain why they are steering away from the umbrella brand to shed more light on their House of Brands — and its consequences.
