About us

What the heck is Advance B2B and who are these people? You might want to hold on to your hat because you’re about to find out. 🤩🙌

Founded in

45+ experts, 
12+ nationalities

Offices: Helsinki & Málaga 🇫🇮 🇪🇸

The historic POV 👵🏻

Back in the dark ages, our founders Paavo and Mikko left their well-paying full-time jobs to start an inbound marketing agency. The big idea was to help B2B companies grow by creating marketing their customers would love.

Fast-forward to today, and that two-man business has grown into a full-blown marketing agency with customers across three continents. And although we’re still all about creating lovable marketing, we now also help our customers optimize their sales processes, make the most of their sales and marketing software, and advertise the crap out of their amazing content.

But while we’ve certainly come a long way from the days Paavo used to buy us toilet paper (true story 💩) some things have stayed the same: We still help B2B companies grow. And we’re still growing ourselves.

Meet the Advancers 🖖

Hanna Harjula


+358 50 5366754

Sari Venäläinen


+358 50 599 4389

Akseli Matila

Head of Sales

On parental leave

Olli Iivanainen

Sales Manager

+358 50 430 3745

Laura Kujala

Sales Manager

+358 44 901 9867

Charlotte Jaakola

Chief Customer Officer

+358 40 742 1305

Mikko Laaksonen

HubSpot Lead

+358 40 343 3381

Heidi Tuovinen

Administration &

+358 40 620 1747

Ali Kisaoglu

Marketing Strategist, Team Lead

Anna Vikström

Content Marketing Specialist

Arttu Närhi

Content Marketing Strategist

Bogdan Pol

Marketing Strategist

Clément René

Brand & Content
Competence Lead

Dmitrijs Golovanovs

Digital Marketing Strategist

Ella Hellman

Marketing Strategist

Ella Tyrväinen

Marketing Strategist

Emina Elezovic

Marketing Specialist

Emmi Vahvelainen

Talent Acquisition Specialist

Erika Lamberg

Business Controller

Erin McGee

Content Marketing Specialist
(on parental leave)

Hanna Isohanni-Nikula

Content Marketing Strategist, Team Lead

Heidi Valtonen

HubSpot Consultant

Helmi Kirjavainen


Inka Kaislalampi

Marketing Strategist, Team Lead

Jesse Särmö

Paid Acquisition
Competence Lead

Jenna Jokinen

Marketing Strategist, Team Lead

John Panouris

Paid Acquisition Strategist

Juho Mattila

Technology Lead

Katja Mäenpää

Content Marketing Specialist

Konsta Väänänen

Web Developer

Konstantin Antonov

Digital Marketer

Lauri Puranen


Mari Rihti

Content Marketing Strategist

Mia Mäkipää

Data & Analytics Strategist

Monika Bene-Merta

Paid Acquisition Strategist

Otto Antikainen

Content Marketing Strategist

Pauliina Saukkonen

Digital Marketing Strategist

Pia Piltz

Project Manager

Pirjo Sohlo

Content Marketing Strategist

Seija Lappalainen

Marketing Strategist, Team Lead

Serena Chan

Content Marketing Strategist

Tuukka Rantamäki

Marketing Strategist, Freelancer relations

Wiebke Arendt

Marketing Strategist

Zsofia Kovacs

HubSpot Strategist

Rasmus Nybergh

Chair of the board

Iiris Lahti

Board member

Henrik Rantala

Board member

Don’t know who to call?

Don’t worry! For general questions about our services, pricing, or anything really, hit us up on the chat or the contact page. ✨

Contact us

This is what we are:

Brutally honest 🤠

We’re not gonna sugar-coat it for you: growth hacking is probably not what you need, "working smarter" simply doesn’t cut it, and copy is not a synonym for content.

Our clients give us money so that we can really make them succeed. This comes with occasional profanities and some hard truths; if that's your jam, welcome aboard!

This means we WILL challenge you, but we always do it out of love. 💜

Open & well-informed 👻

With brutal honesty comes great responsibility: We simply have so many beautiful minds under the leaky roof in Malmi that it would be a shame if we didn’t share what goes on inside those hat racks.

That’s why we opt to share pretty much everything: our biggest revelations, deep thoughts, and our most epic failures. After all, we are committed to growing our clients’ business, and they need to know which mistakes to avoid.

Passionate AF 🎉

We're not just passionate – we're all in. When it comes to our work, we're borderline obsessed with turning our customers' marketing into their growth engine.

Your challenges? Consider them ours. We wear your hat and walk your walk.

This means we take work seriously, but who said work's gotta be all stern faces and no play? Well, no one in Malmi. 🤝


Advance B2B Culture Code 🥜

At Advance B2B, we're all about growth – and not just in revenue. Our people, knowledge, and customers are central to our expansion. We believe our growth is tethered to the growth of our team. To ensure we're all aligned, we've distilled our culture into a single document.

Read our culture code


Check out our open positions

Are you an experienced growth marketer, content marketer, brand strategist, or tech consultant looking for a new gig? We’d love to chat!

Join us


We are a member of Bravedo group together with Wunderdog, AI Roots, Polar Squad, Snowfox, Recright, and other cool companies that can help you grow in a bunch of different ways.