About us

What the heck is Advance B2B and who are these people? You might want to hold on to your hat because you’re about to find out. 🤩🙌

Hey there, nice to meet you 👋

Back in the dark ages (and/or 2014) our founders Paavo Laaksonen and Mikko Seppä did something crazy. They left their well-paying full-time jobs to start an inbound marketing agency. The big idea was to help B2B companies grow by creating marketing their customers would love.

Fast-forward to today, and that two-man business has grown into a full-blown growth marketing agency with customers across three continents. And although we’re still all about creating lovable marketing, we now also help our customers optimize their sales processes, make the most of their sales and marketing software, and advertise the crap out of their amazing content.

But while we’ve certainly come a long way from the days Paavo used to buy us toilet paper (true story 💩) some things have stayed the same. We still help B2B companies grow. And we’re still growing.

The official history of Advance B2B

Meet the Advancers 🖖

Hanna Harjula


+358 50 5366754

Sari Venäläinen


+358 50 599 4389

Samuli Salonen

Head of Sales

+230 5844 1728

Charlotte Jaakola

Service Lead,
Growth Marketing

+358 40 742 1305

Mikko Laaksonen

Service Lead,
Growth Technology

+358 40 343 3381

Heidi Tuovinen

Administration &

+358 40 620 1747

Ali Kisaoglu

Growth Marketing Strategist,
Team Lead

Anna Pogrebniak

Growth Marketing Specialist

Anniina Keiskander

Content Marketing Specialist

Annika Ryan

Designer, Developer

Caitlin Baran

Content Marketing Specialist

Chris Said

Content Marketing Strategist

Clément René

Brand & Content
Competence Lead

Hanna Isohanni-Nikula

Content Marketing Strategist

Heidi Valtonen

Growth Marketing Strategist

Heini Rahikainen

Growth Marketing Specialist

Helmi Kirjavainen


Inari Kaarnisto

Paid Acquisition Specialist

Inka Kaislalampi

Growth Marketing Strategist, Team Lead

Jesse Särmö

Paid Acquisition Competence Lead

Jenna Hölttä

On parental leave

Juho Mattila

Growth Technology Lead

Julia Heikkinen

Digital Sales Specialist

+358 44 460 2071

Kaius Tirronen

Growth Technology Specialist

Karri Takki

Growth Marketing Strategist

Lauri Saarinen

Growth Marketing Specialist

Mikko Latva-Koivisto

Growth Marketing Strategist

Mikko Taivainen

Content Marketing Strategist

Monika Bene

Paid Acquisition Specialist

Otto Antikainen

Content Marketing Specialist

Paula Määttä

Growth Marketing Strategist

Pauliina Saukkonen

Paid Acquisition Specialist

Seija Lappalainen

Growth Marketing Strategist, Team Lead

Serena Chan

Content Marketing Specialist

Reeta Westman

Content Marketing Specialist,
Sisältökauppa Product Owner

Tuomas Pitkänen

Growth Marketing Specialist

Tuukka Rantamäki

Growth Marketing Strategist, Project competence lead

Veera Hevosmaa

Content Marketing Strategist

Wiebke Arendt

Growth Marketing Strategist

Iikka Lindroos

Chair of the board

Iiris Lahti

Board member

Henrik Rantala

Board member


Advance B2B in a nutshell 🥜

The most important points of our company culture in one document!

Read our culture code


Check out our open positions

Are you an experienced growth marketer, content marketer, brand strategist, or tech consultant looking for a new gig? We’d love to chat!

Join us


Work with us

If you’re looking for a strategic marketing partner who knows a thing or two about growing B2B SaaS and subscription companies through marketing, we might be the perfect match. May we suggest you click here. 👇

Get to know our services

Don’t know who to call?

Don’t worry! For general questions about our services, pricing, or anything really, hit us up on the chat or the contact page. ✨

Contact us