"Passionate about successful marketing"

As sales and marketing leaders at SaaS companies, we loved results. We carefully followed our key metrics to ensure we maintained our course along an adventurous growth path.

But then we witnessed a seismic change in purchasing behaviour. Since people were buying in a new way, we quickly realised we needed to market and sell in a new way.

Others were scared of this change – we saw huge potential.

We focussed our marketing efforts on helping solve some of our customers most puzzling questions, correcting some common misconceptions, and discussing important and relevant issues. Through the creation of owned media that had true value to our target audience, we became a trusted voice in our field. Soon enough, rather than reaching out to prospects, our future customers started to coming to us.

Our sales performance improved tremendously and it became clear to us that B2B marketing plays a central role in the buying process alongside sales.

We started receiving a lot of interest in how we were able to scale our marketing and sales so effectively. So much, in fact, that we founded Advance B2B to help ambitious, high growth-seeking companies adopt effective inbound marketing in order to gain an unfair advantage!

Since our founding we have worked with a variety of SaaS companies including Salesforce, Questback, LeadDesk, and eCraft Go - a Microsoft Gold Partner.

We are passionate about results, obsessed with scalable growth, and driven by customer success - so we were super happy to receive the Happiest Customers Award from HubSpot!

– Mikko Seppä & Paavo Laaksonen