About us

What the heck is Advance B2B and who are these people? You might want to hold on to your hat because you’re about to find out. 🎩

Hey there, nice to meet you 👋

It’s story time! 📘

Back in the dark ages (and/or 2014) Paavo Laaksonen and Mikko Seppä did something crazy. They left their well-paying full-time jobs to start an inbound marketing agency. The big idea was to help B2B companies grow by creating marketing their customers would love.

Fast-forward to today, and that two-man business has grown into a full-blown growth marketing agency with customers across three continents. And although we’re still all about creating lovable marketing, we now also help our customers optimize their sales processes, make the most of their sales and marketing software, and advertise the crap out of their amazing content.

But while we’ve certainly come a long way from the days Paavo used to buy us toilet paper (true story 💩) some things have stayed the same. We still help B2B companies grow. And we’re still growing.


Work with us

If you’re looking for a strategic marketing partner who knows a thing or two about growing B2B tech and subscription companies through marketing, we might be the perfect match. May we suggest you click here. 👇

Get to know our services


Check out our open positions

Are you an experienced growth marketer, content marketer, brand strategist, or tech consultant looking for a new gig? We’d love to chat. 😍

Join us

Who we are

Hanna Harjula

Business Unit Lead, Growth Marketing Services

+358 50 5366754

Sari Venäläinen

Business Unit Lead, Brand & Content Marketing Services

+358 50 599 4389

Harri Krokfors

Business Unit Lead, Technology & Consulting

+358 50 5066885

Paavo Laaksonen

CEO, Co-Founder

+358 400 875 233

Mikko Seppä

Chief Strategy Officer (CSO), Co-Founder

Anna Halonen

Content Marketing Specialist

Anna Holopainen

Growth Marketing Specialist

Anne Ruostetsaari

Content Marketing Specialist

Annika Ryan

Designer, Developer

Caitlin Baran

Content Marketing Specialist

Charlotte Jaakola

Marketing Strategist, Team Lead

Heidi Valtonen

Content Marketing Specialist

Jenni Kantis

Video Producer

Jesse Särmö

Head of Paid Acquisition

Kelly Duval

Content Marketing Specialist


Chief Cuteness Officer

Matias Suhonen

Website Consultant

Mikael Mölsä

Salesforce Consultant

Mikko Johansson

Art Director

Mikko Laaksonen

HubSpot Consultant

Pinja Virtanen

Content Marketing Strategist

Petteri Saarinen

Growth Marketing Specialist

Samuli Ahola

Lord of the Flies

Seija Lappalainen

Growth Marketing Strategist

Tuukka Rantamäki

Marketing Strategist, Team Lead

Veera Hevosmaa

Content Marketing Specialist

Viri Heilimo

Strategist, Marketing Technology and CRM (on parental leave)

Don’t know who to call?

Don’t worry. For general questions about our services, pricing, or anything really, hit us up on the chat or the contact page.


Contact us