The Growth Hub

The rapid growth of content marketing is undeniable. B2B SaaS companies are churning out blog posts left and right, but the reality is few marketers are creating strategic content aligned with their b [...]

David Cancel knows what it takes to grow a successful SaaS company. Why? He's done it five times. After his fourth company, Performable, was acquired by HubSpot in 2011 he became Chief Product Officer [...]

One of the great things about marketing is that it requires you to be both analytical yet creative, and perhaps there are fewer people who know as much about both sides of this coin as Allen Gannett,  [...]

If you've ever looked at Scot Brinker's MarTech 5000, then you know the B2B SaaS market is extremely crowded. The modern buyer has a vast amount of options when it comes to software that will help the [...]

Brian Halligan and Dharmesh Shah launched HubSpot in 2006 and since then the company has grown to a team of over 2000 people across 8 offices around the world, filed for an IPO in 2014, and achieved r [...]

There are few people who know the worlds of B2B SaaS and B2B marketing as well as Rand Fishkin. Rand has worked in the field for over 15 years and throughout the course of his career he's founded two [...]

Do you have a growth mindset? For Tanja Lindner, Brand Manager at Zervant, she had to answer this question when on holiday with her fiancé in the Bahamas. Stood on the stern of a dive boat overlooking [...]

When Georgiana Laudi joined Unbounce she was the first hire in the marketing team. From the early startup days where she dug into all areas of marketing right through to becoming VP where she led a te [...]

Marketing Mary. Developer Dave. Consultant Carol... We've all built "buyer personas", but can we truly say that we understand our customers? Claire Suellentrop of userlist.io and Forget The Funnel is [...]