Downloadable materials

It's almost like a legal Pirate Bay for marketers, but better. 🤷🏻‍♀️


[E-book] The Short Guide to Building Your B2B SaaS Go-To-Market Strategy

Aimed at B2B SaaS companies entering new markets, this handy guide will help you create a Go-To-Market strategy for your SaaS business.

We go through:

  • Validating your product-market fit
  • Understanding your audience & the importance of customer research
  • What approach you should take in different market positions
  • Actual tips and tactics that you can use
  • The pitfalls you should try to avoid

Download your copy


[Guide] Customer lifecycle marketing: How to maximize the LTV of your B2B SaaS customers

Customer lifecycle marketing is crucial for SaaS success because the Monthly Recurring Revenue (MRR) is the lifeline of a SaaS business, and the growth rate of the business has a huge impact on the company’s valuation.

How to do it? Get access to our guide and find out! 🤩👇

Get access

Customer Research templates

  1. Internal buy-in email template to help you get the "yes" from your boss.
  2. Workshop invite email template to help you get all the right people in the ICP workshop.
  3. List of interviewees to help you organize the contact information easily.
  4. Customer outreach email template to help your salespeople reach out to the interviewees painlessly.
  5. Interview questions & summary sheet to help you uncover your ideal customers’ biggest pain points, to get unique insights and instantly swipeable copy, and to organize and analyze your findings.

Get to know your customers

drinkin game

Holiday Special: The SaaS Marketer Christmas Drinking Game 🎅🏻🎄 [printable]

Ho! Ho! Ho...how is it the end of the year already?!

Now it’s time to kick off those shoes, relax, and celebrate all that hard work. By celebrate, we mean knock back a few drinks and laugh about life as a SaaS marketer. You deserve it! 

This game also works well with non-alcoholic drinks, but please note that they won’t help you forget these boring old SaaS marketing clichés as easily as another type of drink would. 🍻

Print, drink, repeat