CONTACT US
+358 400 875233
FI

FI

Growth Hacking vs. Growth Marketing: definitions, differences & use cases

24 minutes | 05.09.19

A bunch of clever people I look up to use the terms growth hacking and growth marketing interchangeably. Just look at Julian Shapiro's epic growth marketing handbook to see what I mean. Having said th [...]

How to turn new users into paying customers with Phil Byrne, Onboarding & Activation Lead at Intercom

3 minutes | 27.08.19

Happy, long-term customers are often born from a positive onboarding experience. Those first interactions a new user has with your SaaS product set the tone for their ongoing relationship with your co [...]

Why your inbound marketing is failing – and how to fix it

29 minutes | 21.08.19

“We’ve followed the inbound marketing playbook 100%, but no quality leads are coming in. I don’t understand what we’re doing wrong!” Sound familiar?  As an agency marketer, I’ve heard this more than j [...]

How to superpower your product marketing with Anna Shutko, Product Marketing Manager at Supermetrics (Podcast)

2 minutes | 16.08.19

What makes a great product marketer? It all starts with love for the product.  And that perfectly describes Anna Shutko, Product Marketing Manager at Supermetrics. Anna was the second member of the ma [...]

How to build an effective pipeline engine with Bruno Bin, Head of Marketing at Smarp (Podcast)

2 minutes | 05.07.19

How do you multiply your lead generation in only a few months? Bruno Bin, Head of Marketing at Smarp, knows the answer to this question. When he joined Smarp just under a year ago, he decided to creat [...]

Growth Marketing 101: (nearly) everything you need to know 🎓

31 minutes | 11.06.19

Growth marketing is one of those terms that gets thrown around like a tennis ball in doggy daycare. Yet, you’ll quickly notice that people use the term to mean a bunch of different things. Sometimes i [...]

A peek inside the UK's fastest growing SaaS company with Octave Auger, VP of Marketing at Paddle (Podcast)

3 minutes | 04.06.19

"Everything is always on fire, but some fires are more likely to kill you."  Octave Auger knows the many challenges that SaaS marketers face. With over a decade of experience scaling B2C and B2B marke [...]

The bootstrapper's growth playbook with Mikko Honkanen, Co-founder and CEO at Vainu.io (Podcast)

2 minutes | 10.05.19

Mikko Honkanen is the Co-founder & CEO at Vainu.io—a bootstrapped Finnish SalesTech SaaS company. Whether you are bootstrapped or not, a CEO, a founder, or working in sales and marketing, you’ll come [...]

How to run your growth team with Dani Hart, former Head of Growth at GrowthHackers (Podcast)

2 minutes | 11.04.19

How do you run a sustainable growth team?  As former Head of Growth at GrowthHackers, Dani Hart knows a thing or two about it. She led the team's growth process and worked with GrowthHackers CEO, Sean [...]