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How to run your growth team with Dani Hart, former Head of Growth at GrowthHackers (Podcast)

2 minutes | 11.04.19

How do you run a sustainable growth team?  As former Head of Growth at GrowthHackers, Dani Hart knows a thing or two about it. She led the team's growth process and worked with GrowthHackers CEO, Sean [...]

What is demand generation, really? We asked 21 expert marketers to spell it out

19 minutes | 28.03.19

“Demand generation is a complex term that makes people who use it sound smarter and people who don't understand it feel bad.”   ☝️ That’s literally how Louis Grenier started his definition (which you [...]

How to build the ultimate B2B SaaS content marketing strategy

24 minutes | 14.03.19

The rapid growth of content marketing is undeniable. B2B SaaS companies are churning out blog posts left and right, but the reality is few marketers are creating strategic content aligned with their b [...]

7 Lessons in Hypergrowth: What every marketer can learn from Drift

15 minutes | 30.01.19

It’s not every day you get to work with your marketing role models. But just last year, we were lucky enough to work with ours. Yup, I’m talking about Drift — one of the fastest growing B2B SaaS compa [...]

0-150K Customers: The Drift Playbook for Hypergrowth with David Cancel, CEO at Drift (Podcast)

3 minutes | 11.01.19

David Cancel knows what it takes to grow a successful SaaS company. Why? He's done it five times. After his fourth company, Performable, was acquired by HubSpot in 2011 he became Chief Product Officer [...]

The Creative Curve: Four steps to becoming an ingenious marketer with Allen Gannett, CSO at Skyword (Podcast)

2 minutes | 08.01.19

One of the great things about marketing is that it requires you to be both analytical yet creative, and perhaps there are fewer people who know as much about both sides of this coin as Allen Gannett,  [...]

Positioning in SaaS: How to stand out in crowded markets with April Dunford, Market Strategy & Positioning Expert (Podcast)

68 minutes | 17.12.18

If you've ever looked at Scot Brinker's MarTech 5000, then you know the B2B SaaS market is extremely crowded. The modern buyer has a vast amount of options when it comes to software that will help the [...]

Growth lessons from 12+ years building HubSpot with Brian Halligan, CEO & Co-Founder of HubSpot (Podcast)

2 minutes | 10.12.18

Brian Halligan and Dharmesh Shah launched HubSpot in 2006 and since then the company has grown to a team of over 2000 people across 8 offices around the world, filed for an IPO in 2014, and achieved r [...]

Rand's field guide to B2B SaaS marketing with Rand Fishkin, Founder at Moz & SparkToro (Podcast)

3 minutes | 21.11.18

There are few people who know the worlds of B2B SaaS and B2B marketing as well as Rand Fishkin. Rand has worked in the field for over 15 years and throughout the course of his career he's founded two [...]