"We built a product so good that a mediocre sales and marketing team could push it to market, and we built a sales a marketing team so great that they could push a mediocre product. And when you have both, the sky's the limit"
Udi Ledergor
Chief Evangelist Officer @Gong
In episode 110 of the Growth Hub Podcast, we're joined by Udi Ledergor, Chief Evangelist Officer at Gong.
Udi joined Gong in 2016 as employee #13 and was the first of what is now a team of 60 talented marketers. Along the way, he contributed to taking Gong from a couple hundred thousand in revenue into a business making hundreds of millions of dollars in annual revenue.
And so, you can imagine that Udi has a couple of priceless pieces of advice to share - advice you can implement to grow your own business.
The episode, in short
- Udi’s journey, from CMO to Chief Evangelist Officer
- What was the most instrumental in growing Gong into a supersonic business
- Udi’s 5 steps to better align sales and marketing
- Udi’s Human-first marketing approach
- His views on AI
- How to leverage influencer marketing to support growth
- As well as very concrete and inspiring examples to take home.
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Links to check out
- Follow Udi on LinkedIn: https://www.linkedin.com/in/udiledergor/
- Follow the Growth Hub Podcast on LinkedIn: https://www.linkedin.com/showcase/the-saas-growth-hub-podcast/
- Follow Advance B2B on LinkedIn: https://www.linkedin.com/company/advanceb2b/
listen to the Growth Hub Podcast on your favorite platform!
