The secret sauce to growing Gong into a supersonic business, with Udi Ledergor
"We built a product so good that a mediocre sales and marketing team could push it to market, and we built a sales a marketing team so great that they could push a mediocre product. And when you have both, the sky's the limit"
Udi Ledergor
Chief Evangelist Officer @Gong
In episode 110 of the Growth Hub Podcast, we're joined by Udi Ledergor, Chief Evangelist Officer at Gong.
Udi joined Gong in 2016 as employee #13 and was the first of what is now a team of 60 talented marketers. Along the way, he contributed to taking Gong from a couple hundred thousand in revenue into a business making hundreds of millions of dollars in annual revenue.
And so, you can imagine that Udi has a couple of priceless pieces of advice to share - advice you can implement to grow your own business.
The episode, in short
- Udi’s journey, from CMO to Chief Evangelist Officer
- What was the most instrumental in growing Gong into a supersonic business
- Udi’s 5 steps to better align sales and marketing
- Udi’s Human-first marketing approach
- His views on AI
- How to leverage influencer marketing to support growth
- As well as very concrete and inspiring examples to take home.
Be the first to know about the next episode!
(PSST! If you're interested in this topic, stay tuned for more and subscribe to our Advance Insider newsletter to make sure you won't miss any future posts or podcasts!)
Links to check out
- Follow Udi on LinkedIn: https://www.linkedin.com/in/udiledergor/
- Follow the Growth Hub Podcast on LinkedIn: https://www.linkedin.com/showcase/the-saas-growth-hub-podcast/
- Follow Advance B2B on LinkedIn: https://www.linkedin.com/company/advanceb2b/