An episode on how SaaS marketing teams can scale up their content marketing operation to support business growth. Joining us is Adam Rogers, Content Marketer at Shopify.
What should a SaaS marketing team focus on during an economic recession? According to Marc McDougall it's refining your positioning, reducing churn & costs, and improving marketing effectiveness.
Kevan Lee, VP Marketing at Buffer, explains how to run a successful remote SaaS marketing team on this episode of the Growth Hub Podcast.
In this episode of the Growth Hub podcast, Lemlist Co-Founder and CEO Guillaume Moubech shares his tips for validating product ideas and testing product-market fit.
Liz Elfman, a former Googler, instructor at General Assembly, and an expert on OKRs, explains how to make OKRs work for your SaaS marketing team.
Jaleh Rezaei is CEO at Mutiny. In this episode, she discusses how to optimize your SaaS website for conversion, growth, and sales.
In this episode we discuss about content marketing for business growth with Sonja Jacob, Content Marketing Lead at AppDynamics.
Richard Makara is Growth Marketing Engineer at Smartly.io. In this episode, he discusses how growth teams can achieve real-time automated ABM at scale.
Kristen Bryant works in partnerships, production, and brand marketing at Wistia. In this episode we explore the brand affinity marketing playbook.
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