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How to make OKRs work for your SaaS marketing team with Liz Elfman, Inbound Marketer at Toggl

Want to improve the results of your SaaS marketing team? 

Then it might be time to dive into the world of OKRs. 

OKRs are a management framework to help companies and teams align behind key business objectives. Liz Elfman is a former Googler, instructor at General Assembly, and an expert on OKRs. In this episode she'll explain how you can make OKRs work for you to improve the results of your SaaS marketing team.

This episode covers:

  • Aligning OKRs between marketing and the rest of your company
  • A simple way to frame OKRs
  • Examples of what good OKRs look like
  • How to track and grade OKRs
  • Team vs individual OKRs
  • OKRs and bonus programs
  • How Liz and her team use OKRs at Toggl
  • OKR dos & don'ts


Stay tuned to the end of the episode where Liz takes on our fast five challenge and shares her best piece of advice for fellow SaaS marketers.

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Enjoy the show!




Toggl >>
Measure What Matters >>…ure-what-matters
What Matters >>
OKR Examples >>
Nobody Wants to Read Your Sh*t >>…o-read-your-sh-t
Imperica Newsletter >>


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