3 minutes | Strategy, Growth | 17.06.20

Getting to +$50M ARR & +65% YoY growth by ditching expert advice with Tim Soulo, CMO at Ahrefs

By Edward Ford

Ahrefs doesn’t have Google Analytics installed on their website. They don’t do AB testing, retargeting, pop-ups, or gated lead forms. They don’t have a single sales person. And they don’t have a product marketing function. 

What they do have is +$50M in ARR with +65% YoY growth. How did Ahrefs get here?  

Tim Soulo is CMO at Ahrefs and in this episode we’re talking about the amazing story of how Ahrefs achieved such impressive hypergrowth by ditching expert advice and embracing unconventional wisdom.

The Ahrefs story is nothing short of incredible and they seemingly came out of nowhere to take on heavyweights like Moz and SEMrush in the SEO space. In this episode Tim explains:

  • Ahref's marketing strategy and marketing team structure
  • Their content playbook
  • How customer-centricity comes naturally to Ahrefs
  • Why they offer a paid trial (unlike most SaaS companies following a freemium model) 
  • The key reasons behind their success



Continue the discussion by tweeting to us at @NordicEdward and @SaaSGrowthHub. Happy listening!

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Ahrefs >> ahrefs.com/

Why We Charge $7 for Our 7-day Trial Vlog >> www.youtube.com/watch?v=09avD7Y4xpc

Bitcoin Billionaires by Ben Mezrich >> www.goodreads.com/book/show/414332…oin-billionaires

The Accidental Billionaires by Ben Mezrich >> www.goodreads.com/book/show/632692…tal-billionaires

Influence: The Psychology of Persuasion

by Robert B. Cialdini >> www.goodreads.com/book/show/28815.Influence

How to Win Friends and Influence People

by Dale Carnegie >> www.goodreads.com/book/show/4865.H…Influence_People

Intercom on Starting Up >> www.intercom.com/resources/books/…rcom-starting-up


Advance B2B >> www.advanceb2b.com

Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub

Follow Edward on Twitter >> twitter.com/NordicEdward


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