Last updated 31 October, 2021.
Ahrefs doesn’t have Google Analytics installed on their website. They don’t do AB testing, retargeting, pop-ups, or gated lead forms. They don’t have a single sales person. And they don’t have a product marketing function.
What they do have is +$50M in ARR with +65% YoY growth. How did Ahrefs get here?
Tim Soulo is CMO at Ahrefs and in this episode we’re talking about the amazing story of how Ahrefs achieved such impressive hypergrowth by ditching expert advice and embracing unconventional wisdom.
The Ahrefs story is nothing short of incredible and they seemingly came out of nowhere to take on heavyweights like Moz and SEMrush in the SEO space. In this episode Tim explains:
- Ahref's marketing strategy and marketing team structure
- Their content playbook
- How customer-centricity comes naturally to Ahrefs
- Why they offer a paid trial (unlike most SaaS companies following a freemium model)
- The key reasons behind their success
Ahrefs >> ahrefs.com/
Why We Charge $7 for Our 7-day Trial Vlog >> www.youtube.com/watch?v=09avD7Y4xpc
Bitcoin Billionaires by Ben Mezrich >> www.goodreads.com/book/show/414332…oin-billionaires
The Accidental Billionaires by Ben Mezrich >> www.goodreads.com/book/show/632692…tal-billionaires
Influence: The Psychology of Persuasion
by Robert B. Cialdini >> www.goodreads.com/book/show/28815.Influence
How to Win Friends and Influence People
by Dale Carnegie >> www.goodreads.com/book/show/4865.H…Influence_People
Intercom on Starting Up >> www.intercom.com/resources/books/…rcom-starting-up
Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
Follow Edward on Twitter >> twitter.com/NordicEdward