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How to rapidly find product-market fit & scale with Guillaume Moubeche, Co-Founder & CEO at Lemlist

What does making your customers successful have in common with finding product-market fit?

Guillaume Moubeche is CEO & Co-Founder of Lemlist, Lempod, and Lemtalk. While most founders focus on building one company at a time, Guillaume has grown these three (together known as lempire — French for “the empire”) to $1M ARR without any funding.

Guillaume’s North Star as an entrepreneur is ensuring his customers’ success. This has led him to spend lots of time gathering feedback, running experiments, and validating ideas in order to build products that his customers will find indispensable.

In this episode Guillaume shares some of his tips and tricks for finding product-market fit and scaling, including:

  • Frameworks his team use to validate product ideas and test product-market fit
  • How Lemlist reduced their high churn numbers soon after launching
  • Tests you can run to prove you have, or don’t have, product-market fit
  • The tactics Guillaume and his team use to rapidly scale post product-market fit


Stay tuned to the end of the episode where Guillaume takes on our fast five challenge and shares his best piece of advice for fellow SaaS marketers.

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Enjoy the show!



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