Skip to content

10 of the best SaaS marketing books (and beyond)

"Read 500 pages every day. That's how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it."

This is a quote from legendary investor Warren Buffett who devotes 80% of each day to reading, and whose 80 billion dollar fortune is built upon the foundations of what he reads in books. 

Here at Advance B2B we love books!

Reading is one of the most powerful ways to accelerate your growth and development, so we reached out to the Advance Insider community to uncover some of the best books SaaS marketers, founders & CEOs should read.

Take a look and let us know what your recommendation is in the comments!

You maybe wonder why the title is about marketing books only but in fact all books listed below are super relevant for marketing and beyond. Only if you understand SaaS business with all its different angles and nuances will you be able to carry out successful B2B SaaS Marketing strategies.


Liam Boogar, Head of Brand Strategy at MadKudu

Book: The 22 Immutable Laws of Marketing by Al Ries & Jack Trout

Why: "Whether you're doing consumer or B2B marketing, this book asks powerful questions in the form of invariable truths that will help you hone in on what kind of brand you're trying to build and why it might not be working the way you want. This book makes bets, and as it was published in 1993, we know how some of those bets played out - I particularly enjoyed the segment about Donald Trump, but there's also great snippets about IBM, Apple, and other iconic brands."

Follow Liam on Twitter & LinkedIn


Tove Zilliacus, Sales Executive at SEB Kort

BookThe Sales Acceleration Formula by Mark Roberge

Why: "Mark describes the shift from “inside-out sales” (where we the sellers decide when to contact a prospect) to “outside-in sales” (where the customer decides when they want to be contacted) so clearly, with a lovely “engineering” kind of way, that you just get it. I recommend the book to every sales director and marketing director, but ONLY if they want to grow."

Follow Tove on Twitter


Patrick Campbell, CEO at ProfitWell

Book: High Output Management by Andrew Grove 

Why: "A lot of us younger folks never got experience with managing and this book is a great little MBA on how to manage people and run your team properly."

Follow Patrick on Twitter


Nicola Anderson, VP of Marketing at GoCardless

BookPlay Bigger by Al Ramadan, Christopher Lochhead, Dave Peterson, and Kevin Maney 

Why: "It was recommended by one of our investors at Notion Capital and it's all about category design and is definitely one of the best business books I have ever read."

Follow Nicola on Twitter


Hiten Shah, Co-Founder of Kiss Metrics, CrazyEgg, FYI & Draftsend

Book: The War of Art by Steven Pressfield 

Why: "It has everything you need to know about how to break through creative barriers."

Follow Hiten on Twitter


Dustin Drees, Growth Optimization Expert at Market 8

BookBuyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella 

Why: "This book changed my opinion on buyer personas. The typical buyer persona I had seen before this book was too vague, with information that wasn't relevant to growth marketing. What I found here was something structured that laid a path to more relevant and useful tools."

Follow Dustin on Twitter


Marie Prokopets, Co-Founder of ProductHabits, Draftsend and FYI

Book: The Artist's Way by Julia Cameron 

Why: "It's not a business book but it's all about helping you be more creative."

Follow Marie on Twitter


John Bonini, Director of Marketing at Databox

Book: Influence by Robert Cialdini 

Why: "It's a great look into the psychology of why people make certain buying decisions and how we all think and behave. It's a classic since it was written in the 80s, and those are the ones I try to stick towards since those lessons don't change."

Follow John on Twitter


Ben Cotton, Sales Enablement at HubSpot

Book: Ogilvy on Advertising by David Ogilvy 

Why: "There are some great books like The Challenger Sales, Predictable Revenue and The Sales Acceleration Formula, but if i had to pick one then it's Ogilvy on Advertising as it's a timeless classic."

Follow Ben on Twitter


Edward Ford, Marketing Strategist at Advance B2B (My bonus pick)

Book: Shoe Dog by Phil Knight

Why: "Phil Knight is the founder of Nike and this book tells the story of everything you didn't know about how a little Oregon-based company called Blue Ribbon Sports became the world's most valuable sports brand. It's wonderfully written and reinforces the importance of hard work, passion and sacrifice as the foundations for success. If you're a sports fan then you'll love it even more."

Follow Edward on Twitter


What's your top book recommendation? Let us know in the comments 👇

This could also be interesting for you: