Last updated 31 October, 2021.
Patrick Campbell is the CEO and Co-Founder of ProfitWell — and he's also the OG of all things SaaS pricing.
From strategy to tactics, Patrick explains how to build a value-based pricing framework, quantify your buyer personas, and ensure you don't leave any money on the table with your SaaS pricing. In addition, this episode digs into:
- The benefits and limitations of pricing tactics such as relativity and anchoring
- The impact of localising your pricing for different regions and currencies
- How to align your pricing with your customers and quantify your buyer personas
- What the best marketers are doing to help the fight against churn
- How ProfitWell built their own pricing model using the hub and spoke framework
- The inside scoop on how Patrick and the team approached their own marketing using something called bottom-top-of-the-funnel content
Stay tuned to the end of the episode where Patrick takes on our fast five challenge and shares his best piece of advice for fellow SaaS marketers.
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Enjoy the show!
ProfitWell >> profitwell.com
Price Intelligently >> priceintelligently.com
High Output Management by Andrew Grove >> on Amazon
Follow Patrick on Twitter >> @Patticus
Advance B2B >> www.advanceb2b.com
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