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How to nail your pricing strategy with Patrick Campbell, CEO of ProfitWell (Podcast)

Patrick Campbell is the CEO and Co-Founder of ProfitWell — and he's also the OG of all things SaaS pricing.

From strategy to tactics, Patrick explains how to build a value-based pricing framework, quantify your buyer personas, and ensure you don't leave any money on the table with your SaaS pricing. In addition, this episode digs into:

  • The benefits and limitations of pricing tactics such as relativity and anchoring
  • The impact of localising your pricing for different regions and currencies
  • How to align your pricing with your customers and quantify your buyer personas
  • What the best marketers are doing to help the fight against churn
  • How ProfitWell built their own pricing model using the hub and spoke framework
  • The inside scoop on how Patrick and the team approached their own marketing using something called bottom-top-of-the-funnel content


Stay tuned to the end of the episode where Patrick takes on our fast five challenge and shares his best piece of advice for fellow SaaS marketers.

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And let us know what you think by tweeting to us @SaaSGrowthHub

Enjoy the show!




ProfitWell >>

Price Intelligently >>

High Output Management by Andrew Grove >> on Amazon

Follow Patrick on Twitter >> @Patticus


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