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How to set goals, track KPIs and measure performance of marketing with John Bonini, Director of Marketing at Databox (Podcast)

John Bonini is Director of Marketing at Databox and by the end of this episode you’ll know how to set goals, track KPIs and measure the performance of your marketing.

With so much data available to us as marketers, that's often siloed across multiple tools, it’s easy to get overwhelmed with where to start, and in this episode John discusses:

  • How to simplify everything to focus on tracking the right numbers to improve performance
  • The evolution of data in marketing and how marketers can overcome the challenges of siloed data and follow progress in real time
  • What data you should be reporting to various levels of the organisation whether that’s the board, the C-level, or marketing teams
  • How the Databox marketing team sets goals and tracks KPIs as a way to measure and improve performance


Stay tuned to the end of the episode where John takes on our fast five challenge and shares his best piece of advice for fellow SaaS marketers.

Make sure you subscribe on iTunes and SoundCloud or so you never miss an episode of The Growth Hub podcast.


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And let us know what you think by tweeting to us @SaaSGrowthHub

Enjoy the show!




Databox >>

Ground Up Podcast >> on SoundCloud

Influence >> on Amazon

Positioning >> on Amazon

Basecamp >>

First Round Review >>

Wistia Blog >>

Baremetrics Blog >>

Price Intelligently Blog >>

Seeking Wisdom >>

Follow John on Twitter >> @Bonini84


Advance B2B >>
Follow The Growth Hub on Twitter >> @SaaSGrowthHub
Follow Edward on Twitter >> @NordicEdward