Last updated 31 October, 2021.
Ben Cotton is Principal Marketing Manager of Sales Enablement at HubSpot and this episode of The Growth Hub Podcast is all about how marketers can help their sales team to sell more.
We hear about some of the things Ben has done at HubSpot including the roll out of an on-demand service for sales reps called Deal Support that’s influenced over $1.5 Million in revenue, the launch of a sales bootcamp that helped sales reps who were struggling to hit quota, and how Ben has scaled up sales enablement with chatbots.
In addition we hear:
- Ben’s view on the similarities between football and sales as he talks about weak-link and strong-link thinking
- How sales and marketing teams can better work together
- What the best marketers are doing to enable their sales team to succeed
- How SaaS companies can get started with Sales Enablement
Stay tuned to the end of the episode where Ben takes on our fast five challenge and shares his best piece of advice for fellow SaaS marketers.
And let us know what you think by tweeting to us @SaaSGrowthHub
Enjoy the show!
HubSpot >> hubspot.com
Ben's Blog >> ben-cotton.com/blog
Kellblog >> kellblog.com
Ogilvy on Advertising >> on Amazon
The Numbers Game: Why Everything You Know About Soccer Is Wrong >> on Amazon
Follow Ben on Twitter >> @BenCotton