2 minutes | Strategy | 05.06.18

How to build a culture of innovation, diversity and personal development in SaaS with Nicola Anderson, VP of Marketing at GoCardless (Podcast)

By Edward Ford
Nicola Anderson is VP of Marketing at GoCardless and she joined us on The Growth Hub Podcast to explore the topics of innovation, diversity, coaching, and personal development in SaaS.

This is one of the rawest interviews we’ve had on The Growth Hub Podcast and this episode all comes back to development on multiple levels, including as a SaaS company, as a marketing team, and as an individual.

In this episode we discuss:

  • The ingredients needed for innovation, how it’s impacted teams at GoCardless, and the building blocks needed to start building a culture of innovation
  • The importance of diversity in SaaS and what we can do to address the issue and get more women in tech
  • Imposter syndrome and how to overcome mental barriers that may be blocking your self-development
  • The differences between coaching & mentoring as well as how to develop yourself and those around you

 


 

Stay tuned to the end of the episode where Nicola takes on our fast five challenge and shares her best piece of advice for fellow SaaS marketers.

Make sure you subscribe on iTunes and SoundCloud or so you never miss an episode of The Growth Hub podcast.

 

Available-on-iTunes.png  Listen-on-SoundCloud.png

 

And let us know what you think by tweeting to us @SaaSGrowthHub

Enjoy the show!

 

---

Links:

GoCardless >> gocardless.com

Brené Brown on vulnerability >> TED Talk

Play Bigger >> on Amazon

Slaughterhouse Five >> on Amazon

ChartMogul Blog >> blog.chartmogul.com

Occam's Razor >> kaushik.net

Follow Nicola on Twitter >> @Nic365

---

Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> @SaaSGrowthHub
Follow Edward on Twitter >> @NordicEdward

 

Subscribe to The Growth Hub Podcast

Fresh episodes in SaaS growth, straight to your iPhone 🚀

SUBSCRIBE ON iTUNES  ❯

Comments [1]

Recommended Posts:

3 minutes | 11.01.19 | Strategy, Brand

0-150K Customers: The Drift Playbook for Hypergrowth with David Cancel, CEO at Drift (Podcast)

By: Edward Ford
2 minutes | 08.01.19 | Strategy

The Creative Curve: Four steps to becoming an ingenious marketer with Allen Gannett, CSO at Skyword (Podcast)

By: Edward Ford
68 minutes | 17.12.18 | Strategy

Positioning in SaaS: How to stand out in crowded markets with April Dunford, Market Strategy & Positioning Expert (Podcast)

By: Edward Ford