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How to market SaaS software

How to grow your SaaS biz as a solo marketer with Katheriin Liibert, Head of Marketing at Outfunnel

Katheriin Liibert is Head of Marketing at Outfunnel and in this episode, we’re talking about how to market SaaS software with the special angle of being a solo marketer. Leaning heavy on solo marketers can help when it comes to marketing a SaaS product because typically your resources are limited, when are they ever not. The best way to understand marketing is from a point of being able to accelerate operations through recruitments, hence we start small.

Katheriin joined Outfunnel as the first, and currently, the only marketer in the company. With many SaaS marketers in a similar situation, how do you grow your SaaS business as a solo marketer?

Katheriin shares her experience on what's worked for her, including:

  • how you should set expectations for marketing and work with your CEO & founders
  • why you should create a 100-day plan (but still get quick wins)
  • how to figure out which tactics and channels to focus on
  • how to work with freelancers and agencies
  • how to scale your team in future

And stay tuned until the end when Katheriin takes on our fast five challenge and shares her favorite place to learn about marketing and her best piece of advice for fellow marketers. 

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If you are interested in B2B SaaS Marketing we have a few more resources that could be interesting for you.



Thinking, Fast And Slow by Daniel Kahneman


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