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Market expansion: Challenges, DOs and DONT's

  • How many markets are you operating in at the moment?
  • And in how many markets are you objectively kicking A$$?


In part I of our chat with Teemu Ilola (VP of Sales Operations at Leadoo), we covered how to do market research before expanding as well as the role of marketing in making market expansion successful.

In part II of episode 96 of the SaaS Growth Hub Podcast, Teemu covers:

  • The most challenging markets to enter, and why.
  • The walls they hit on the way…
  • … and what they learned from it
  • How to deal with recruitment when entering a new market.

Watch the episode on YouTube.




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