"Humans are lazy. If you're using these AI-writing tools, you're going to become more reliant on them entirely, because life is easier, you don't have to write, you don't have to think!"
Steven Schneider
Co-founder & CEO @TrioSEO
All content marketers and creators out there have a love/hate relationship with SEO.
After all, if you leverage it well, it has the potential to carry your business to new heights.
Now, the fast pace at which search algorithms evolve makes it difficult to keep up with best practices, especially since SEO isn’t just Google (79% of traditional search engine shares as of March 2025), Bing (12%), or Yahoo (3%) nowadays.
Today, SEO also encompasses new usages such as voice or AI search.
And that’s a lot.
To cover this topic, we invited Steven Schneider, co-founder and CEO of TrioSEO, an agency that helps B2B brands design and implement ROI-focused SEO strategies.
Before TrioSEO, Steven co-owned a portfolio of 40 blogs, managed hundreds of articles monthly, and scaled to 7 figures relying only on SEO - without using advertising, without using social media, or any other channel, for that matter.
The episode, in short
- Current SEO best practices
- The power of backlinks
- Engineering as Marketing on SEO
- Video content & SEO impact
- Clear AI use cases to uplift your SEO performance
- As well as thoughts on publishing frequency, word count, writing assistants, etc.
Be the first to know about the next episode!
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Links to check out
- Follow Steven on LinkedIn: https://www.linkedin.com/in/schneis/
- Follow the Growth Hub Podcast on LinkedIn: https://www.linkedin.com/showcase/the-saas-growth-hub-podcast/
- Follow Advance B2B on LinkedIn: https://www.linkedin.com/company/advanceb2b/
