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3 minutes | Podcast, Strategy, Brand | 11.01.19

0-150K Customers: The Drift Playbook for Hypergrowth with David Cancel, CEO at Drift (Podcast)

By Edward Ford

David Cancel knows what it takes to grow a successful SaaS company. Why? He's done it five times.

After his fourth company, Performable, was acquired by HubSpot in 2011 he became Chief Product Officer, but in late 2014, with just one month to go until their IPO, David left HubSpot to set up Drift with his co-founder Elias Torres. They didn't have an idea. They didn't have a product. But what they did have, was an obsession to solve problems for their customer.

With a contradictory, unconventional, and unscalable approach to growth, David and the Drift team have combined customer-centric strategies with counter-intuitive tactics to unlock hypergrowth and scale from 0-150K customers in just over four years. 

This episode explains how, including:

  • Why Drift jumped into a highly commoditised and competitive market
  • The evolution of SaaS and the three waves of software as a service 🌊
    • The Edison Wave πŸ’‘
    • The Henry Ford Wave πŸš™
    • The Procter & Gamble Wave πŸͺ
  • How to find your wedge and be focused in your early stage
  • The importance of investing in brand from day one
  • Why Drift created a brand new category, conversational marketing, and how it’s changing the way marketing & sales teams operate
  • The unconventional and unscalable things Drift have done to grow their business

 

 

Stay tuned to the end of the episode where David takes on our fast five challenge and shares his best piece of advice for fellow SaaS marketers and CEOs. 

Make sure you subscribe on iTunes, SoundCloud & Spotify or so you never miss an episode of The Growth Hub podcast.

 

Available-on-iTunes.png  Listen-on-SoundCloud.png Listen on Spotify

 

And let us know what you think by tweeting to us @SaaSGrowthHub

Enjoy the show!

 

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Links:

Drift >> drift.com

Conversational Marketing book >> drift.com/conversational-marketing-book

This Won't Scale book >> drift.com/books/this-wont-scale

Hypergrowth >> hypergrowth.drift.com

Managing Oneself >> on Good Reads

Invision >> invisionapp.com

Follow David on Twitter >> twitter.com/dcancel 

---

Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> @SaaSGrowthHub
Follow Edward on Twitter >> @NordicEdward

 

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