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Crazy experiments in growth marketing with Guillaume Cabane, VP of Growth at Drift (Podcast)

Guillaume Cabane, aka G, is a well known name within the world of SaaS. He's also well known by his other name, The Mad Scientist, for his original and out of the box experiments in marketing; he doesn't follow the playbook, he rewrites it.

Having recently joined Drift as VP of Growth, G shares with us his insights on growth marketing and how he’s planning to build up the growth function at Drift, including:

  • Why G decided to join Drift ⚡️
  • How he handled his first 100 days as the founding member of their growth team
  • The purpose of growth marketing at Drift and its role within their monthly product launches, known as marketable moments
  • How the team operates inbetween other functions and the SLAs they use to align sales and marketing
  • Some of G’s craziest experiments he’s run while at Drift 🔬
  • The big challenges facing growth marketers
  • How G plans to build out the growth team during 2018
  • The inside scoop on his famous hot coffee experiment ☕️


Stay tuned to the end of the episode where Guillaume takes on our fast five challenge and shares his best piece of advice for fellow SaaS marketers.

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Enjoy the show!



Drift >>

G's tool recommendations:

Madkudu >>

Hull >>

Segment >>

Clearbit >>

Sendoso >>

Postmates >>

Follow Guillaume on Twitter >>


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