Edward Ford
Last updated 31 October, 2021.
What makes a great product marketer? It all starts with love for the product.
And that perfectly describes Anna Shutko, Product Marketing Manager at Supermetrics. Anna was the second member of the marketing team and she's been in love with the product since day one.
Supermetrics is a product-driven MarTech SaaS company that lets digital marketers bring all their marketing data into one place. They've launched several new products to market over the years, and Anna walks us through how to excel at this challenging task. We discuss what product marketing is all about, Anna's product-launch framework, and the crucial role customer research plays in product marketing.
Supermetrics was also recently featured in OpenView’s product-led market map, so Anna also tells us how Supermetrics has leveraged the product as a driver of user acquisition, conversion and expansion.
In this episode we look at:
- The role of product marketing at Supermetrics
- How to market your product to key stakeholder groups
- Anna's framework for launching new products to market
- How to do customer research and translate that into marketing messaging and collateral
- How to generate strong word of mouth growth around your product
Stay tuned to the end of the episode where Anna takes on our fast five challenge and shares her best piece of advice for fellow SaaS marketers.
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Enjoy the show!
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Links:
Supermetrics >> supermetrics.com/
Rework >> www.goodreads.com/book/show/6732019-rework
Influence >> www.goodreads.com/book/show/28815.Influence
SaaStr Podcast >> www.saastr.com/podcasts/
Social Media Examiner >> www.socialmediaexaminer.com/shows/
Follow Anna on Twitter >> twitter.com/superpoweranna
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Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
Follow Edward on Twitter >> twitter.com/NordicEdward
