Marketing Mary. Developer Dave. Consultant Carol...
We've all built "buyer personas", but can we truly say that we understand our customers? When it comes to buying personas or ideal customer profiles, in the end it really depends on what you want to do. You need to keep the crucial need in mind that is understanding which jobs your ideal customers need to get done and how your product can help them accomplish this job. If you then want to go into their whole back story that's up to you.
Claire Suellentrop of userlist.io and Forget The Funnel is super passionate about this topic, so I caught up with her to explore the world of B2B SaaS customer research and uncover how marketers can better understand their customers.
In this episode we hear about:
- what it really means to be customer-centric
- how you should go about building buyer personas
- the jobs-to-be-done framework and how marketers can use it to conduct customer research
- questions to ask in customer interviews
- how to apply your findings in your marketing
Stay tuned to the end of the episode where Claire takes on our fast five challenge and shares her best piece of advice for fellow SaaS marketers.
And let us know what you think by tweeting to us @SaaSGrowthHub
Enjoy the show!
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Links:
User List >> userlist.io
Forget The Funnel >> forgetthefunnel.com
Love Your Customers >> loveyourcustomers.co
Claire's JTBD interview template from Forget The Funnel >> get it here
When Coffee & Kale Compete >> whencoffeeandkalecompete.com
Alan Klement's post on Copy Hackers about jobs to be done >> Read here
Switch: How to Change Things When Change Is Hard >> On Good Reads
Claire's recommended resources >> Sixteen Ventures, Copy Hackers, Val Geisler
Follow Claire on Twitter >> @ClaireSuellen
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Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> @SaaSGrowthHub
Follow Edward on Twitter >> @NordicEdward
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