How to understand your customer and build better buyer personas with Claire Suellentrop, Head of Marketing at (Podcast)

Oct 11, 2018 3 minute read Edward FordEdward Ford

Last updated 14 September, 2020.

Marketing Mary. Developer Dave. Consultant Carol...

We've all built "buyer personas", but can we truly say that we understand our customers?

Claire Suellentrop of and Forget The Funnel is super passionate about this topic, so I caught up with her to explore the world of customer research and uncover how marketers can better understand their customers.

In this episode we hear about:

  • what it really means to be customer-centric
  • how you should go about building buyer personas
  • the jobs-to-be-done framework and how marketers can use it to conduct customer research
  • questions to ask in customer interviews
  • how to apply your findings in your marketing


Stay tuned to the end of the episode where Claire takes on our fast five challenge and shares her best piece of advice for fellow SaaS marketers.

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And let us know what you think by tweeting to us @SaaSGrowthHub

Enjoy the show!




User List >>

Forget The Funnel >> 

Love Your Customers >>

Claire's JTBD interview template from Forget The Funnel >> get it here

When Coffee & Kale Compete >>

Alan Klement's post on Copy Hackers about jobs to be done >> Read here

Switch: How to Change Things When Change Is Hard >> On Good Reads

Claire's recommended resources >> Sixteen Ventures, Copy Hackers, Val Geisler

Follow Claire on Twitter >> @ClaireSuellen


Advance B2B >>
Follow The Growth Hub on Twitter >> @SaaSGrowthHub
Follow Edward on Twitter >> @NordicEdward