Last updated 11 February, 2021.
"If you're struggling with figuring out who you are in the market, then that might be a really good indicator that it's time to start defining your go-to-market strategy."
This time on the Growth Hub Podcast, host Edward Ford discusses creating a SaaS go-to-market strategy with Asia Orangio, CEO & Founder at DemandMaven and Board Member at Moz.
Asia shares a 5-step framework to create a B2B SaaS go-to-market strategy, including:
- Product-Market-Model-Channel fit
- Defining your customer
- Success gaps
- Guiding principles
She also shares some practical examples of building go-to-market strategies.
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DemandMaven >> demandmaven.io/
Strategy by HBR >> www.goodreads.com/book/show/961251…eads-on-strategy