Strategy| Growth

5 Steps To Create A B2B SaaS Go-To-Market Strategy with Asia Orangio, CEO at DemandMaven

Feb 10, 2021 1 minute read Edward FordEdward Ford

Last updated 11 February, 2021.

"If you're struggling with figuring out who you are in the market, then that might be a really good indicator that it's time to start defining your go-to-market strategy."

This time on the Growth Hub Podcast, host Edward Ford discusses creating a SaaS go-to-market strategy with Asia Orangio, CEO & Founder at DemandMaven and Board Member at Moz.

Asia shares a 5-step framework to create a B2B SaaS go-to-market strategy, including:

  • Goals
  • Product-Market-Model-Channel fit
  • Defining your customer
  • Success gaps
  • Guiding principles

She also shares some practical examples of building go-to-market strategies.
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