5 steps to create a B2B SaaS go-to-market strategy with Asia Orangio, CEO at DemandMaven

"If you're struggling with figuring out who you are in the market, then that might be a really good indicator that it's time to start defining your go-to-market strategy."

This time on the Growth Hub Podcast, host Edward Ford discusses creating a SaaS go-to-market strategy with Asia Orangio, CEO & Founder at DemandMaven and Board Member at Moz.

Asia shares a 5-step framework to create a B2B SaaS go-to-market strategy, including:

• Goals
• Product-Market-Model-Channel fit
• Defining your customer
• Success gaps
• Guiding principles

She also shares some practical examples of building go-to-market strategies.
Hit the subscribe button on iTunes, SoundCloud, or Spotify to make sure you never miss any new episodes of The Growth Hub podcast. ❤️

---

Links

DemandMaven >> demandmaven.io/
Strategy by HBR >> www.goodreads.com/book/show/961251…eads-on-strategy

---

Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
Follow Edward on Twitter >> twitter.com/NordicEdward

MarketingSaaSPodcast