2 minutes | Content | 07.07.20

How to acquire high-intent traffic that converts with Alina Benny, SEO & Content Lead at Nextiva

By Edward Ford

From keyword research to conversions, getting B2B content marketing right requires quite a few steps. You need to identify interesting opportunities, write the actual content, and fight content decay. What's better than a few sound frameworks to follow when figuring it all out?

Alina and the Nextiva demand generation team have grown blog traffic by 500% through a combination of hard work, consistency, and a set of high-quality, systematic SEO and content practices. What's best, she swears by easy-to-follow processes and frameworks, which she shares in this episode.

Alina breaks down all her best practices, including:

  • How to do keyword research
  • A 5-step framework for planning and outlining articles
  • 3 tips for better writing
  • Ways to avoid making your content difficult to read
  • A comprehensive review and editing process
  • How to work with freelancers effectively
  • How to overcome content decay

 

 

We hope you get some fresh ideas from this episode of the Growth Hub podcast. Do you have anything to add to Alina's suggestions? You can tweet to us at @NordicEdward and @SaaSGrowthHub.

Make sure you subscribe on iTunes, SoundCloud & Spotify so you never miss an episode of The Growth Hub podcast.

 

Available-on-iTunes.png  Listen-on-SoundCloud.png Listen on Spotify

 

---

Links

Nextiva >> www.nextiva.com/
The Silent Patient by Alex Michaelides >> www.goodreads.com/book/show/400979…e-silent-patient
Kevin Indig's Newsletter, Tech Bound >> www.kevin-indig.com/tech-bound/

---

Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
Follow Edward on Twitter >> twitter.com/NordicEdward

 

Subscribe to The Growth Hub Podcast

Fresh episodes in SaaS growth, straight to your iPhone 🚀

SUBSCRIBE ON iTUNES  ❯

Comments [0]

Recommended Posts:

2 minutes | 22.05.20 | Content

How to scale up content marketing with Adam Rogers, Content Marketer at Shopify

By: Edward Ford
2 minutes | 16.01.20 | Growth, Content

How to optimize your SaaS website for conversion, growth & sales with Jaleh Rezaei, CEO at Mutiny

By: Edward Ford
2 minutes | 16.12.19 | Growth, Content

Redefining content in the age of growth with Sonja Jacob, Content Marketing Lead at AppDynamics

By: Edward Ford