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Advance B2B
Last updated 30 March, 2022.
Katrina Wong is VP of Product Marketing & Demand Generation at Twilio Segment. Katrina spent over 15 years growing and scaling early-stage SaaS companies, and she had a few golden nuggets to share with us.
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A bit of context
Katrina Wong is VP of Product Marketing & Demand Generation at Twilio Segment. Katrina spent over 15 years growing and scaling early-stage SaaS companies, and she had a few golden nuggets to share with us.
We sat down with her to talk about growth strategies, including the following:
💎 What is a growth strategy, and why create one?
💎 How should different-stage companies address their growth strategy?
💎 Who in a company should be involved in creating the growth strategy?
💎 How to get buy-in from everyone in your organization?
💎 What are mistakes companies make when creating their growth strategies?
💎 How it works over at Twilio
Happy listening!
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Visit Segment >> https://segment.com/
Follow Katrina on Twitter >> https://twitter.com/katchmesocial
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Book recommendation:
Memos from the Chairman >> https://www.goodreads.com/book/show/1069335.Memos_from_the_Chairman
Atomic Habits >> https://www.goodreads.com/book/show/40121378-atomic-habits
Artificial Intelligence Basics >> https://www.goodreads.com/book/show/52362494-artificial-intelligence-basics
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