How can your SaaS product avoid sliding into the obscure mess of a dozen identical tools? This structured path to a killer SaaS positioning should help.
Google Analytics 4 vs Universal Analytics: what are the main differences between GA4 and Universal Analytics for SaaS companies? Read the basics here!
Are you making the most of data? Learn about the current data & martech trends to stay efficient and competitive as a growth marketer.
Our customer Miira Leinonen from TalentAdore, an expert on marketing SaaS products, lists her top five B2B marketing principles to focus on.
The 3C's of B2B SaaS business is Cash, CLTV, Churn. When your marketing and customer success teams work together, you can reduce churn and increase growth.
Customer research isn't as daunting as it sounds. You only need to talk to six people to gain insights and identify patterns to boost your marketing.
At Advance B2B, we start all our cooperations with a strategy phase. But what does it mean in practice? Hear all about it in this guest post from our customer Miira Leinonen.
Can Marketing and Finance work together? You bet. SaaS marketers, these are the growth metrics that interest your CFO. Find out on our blog.
The essence of growth marketing is bringing together the short-term hacks and the long-term strategy—closely tied to your brand. Why? Read it on the blog.
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