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Strategy| Growth

Forget buyer personas – Here's your step-by-step guide to better customer research in B2B SaaS

27 Jan, 2020 26 minuuttia Anna Holopainen

This is your ultimate guide to actionable customer research in B2B, tailored especially for SaaS, subscription and hi-tech scale-ups. In this guide you’ll not just learn how to conduct customer ...

Growth

7 Lessons in Hypergrowth: What every marketer can learn from Drift

30 Jan, 2019 8 minuuttia Pinja Virtanen

It’s not every day you get to work with your marketing role models. But just last year, we were lucky enough to work with ours.

Growth

Are cupcakes really the greatest marketing growth hack of all time?

27 Jul, 2017 3 minuuttia Edward Ford

As marketers we spend a lot of time reading, listening and learning about how we can make our growth funnels more effective and efficient. In order to boost our traffic by 5% or increase our ...

Growth

Defining the 4 types of churn

21 Apr, 2017 3 minuuttia Mikko Seppä

Growing your SaaS company is hard work, especially if your churn rate is out of control. It’s near impossible to achieve aggressive growth targets if you keep losing customers at a high rate. But in ...

Pick your poison

Forget buyer personas – Here's your step-by-step guide to better customer research in B2B SaaS

7 Lessons in Hypergrowth: What every marketer can learn from Drift

Are cupcakes really the greatest marketing growth hack of all time?

Defining the 4 types of churn