27 Jan, 2020
25 minute read
Anna Holopainen
Strategy|
Growth
Forget buyer personas – Here's your step-by-step guide to better customer research in B2B SaaS
This is your ultimate guide to actionable customer research in B2B, tailored especially for SaaS, subscription and hi-tech scale-ups. In this guide you’ll not just learn how to conduct customer ...
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30 Jan, 2019
8 minute read
Pinja Virtanen
Growth
7 Lessons in Hypergrowth: What every marketer can learn from Drift
It’s not every day you get to work with your marketing role models. But just last year, we were lucky enough to work with ours.
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27 Jul, 2017
3 minute read
Edward Ford
Growth
Are cupcakes really the greatest marketing growth hack of all time?
As marketers we spend a lot of time reading, listening and learning about how we can make our growth funnels more effective and efficient. In order to boost our traffic by 5% or increase our ...
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21 Apr, 2017
3 minute read
Mikko Seppä
Growth
Defining the 4 types of churn
Growing your SaaS company is hard work, especially if your churn rate is out of control. It’s near impossible to achieve aggressive growth targets if you keep losing customers at a high rate. But in ...
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