Wouldn’t it be nice if there was one centralized source for all things growth marketing? Oh wait, that’s why you’re here!
Before we get into the topic of the day—cookies—let’s try this out: A data strategist, a content marketer, and a paid advertiser walk into a room and realize there are no cookies. They say, "Guess ...Read more
By now most probably everyone, at least every marketer, knows two things about Google Analytics 4:Read more
It’s easy to get caught up in the day-to-day marketing grind and lose track of the latest updates in data and martech. But keeping up with these trends is a crucial part of a growth marketer’s job in ...Read more
This is a guest post by Niko Laine, CEO and CFO of Calqulate. He’s passionate about solving problems, data analysis, and bringing clarity and focus to difficult situations. With over 15 years of ...Read more
Everyone loves to talk about data-driven decision-making. I can’t blame them; it’s a great topic! But the problem is that it doesn’t mean much on its own. This is why I’m setting out on this mission ...Read more