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Inbound Marketing

A guiding framework that connects you with your dream customer.

 

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What is Inbound Marketing?

Inbound marketing is simply a methodology that connects you with your dream customer.

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Compared to aggressive and interruptive outbound marketing, inbound marketing is all about attracting your dream customers and making it easy for them to buy.

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The Inbound Methodology, via HubSpot

 

The inbound marketing methodology is based upon four stages, those being Attract, Convert, Close & Delight. While the tactics used at each stage are continuously evolving, the methodology itself provides a valuable framework with which to conduct your marketing.

At Advance B2B, we combine the inbound marketing methodology with our agile marketing model as a guiding light to all the work we do with our customers.

Here's how we do it.

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"The best marketing doesn't feel like marketing."

- Rand Fishkin, Marketing Hero

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Inbound, Advance style

There's no doubt that inbound changed the B2B marketing game, but now we're witnessing what we call the evolution of the revolution. The inbound playbook has advanced, and we believe that inbound marketing should focus on:

  • Outcomes not outputs
  • Revenue not leads
  • The right conversations not random conversions
  • Customer journeys not marketing funnels

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These are some of the things we do to get your inbound engine up and running.

  • Understanding your customer through buyer personas/JTBD research
  • Setting clear goals and defining a set of proxy KPIs
  • Building a sound content strategy that is optimised for the long-term and aligned with you brand strategy
  • Creating content marketing for all stages of the buyer's journey
  • Defining the role of social in your marketing and executing on that
  • Transitioning to human-centric conversational marketing
  • Optimising for conversions along the customer journey
  • Scaling up your operations with marketing automation where possible
  • Building processes to support sales and marketing alignment
  • Measuring the impact of marketing on revenue and understanding what has the biggest (and smallest) impact on your growth

 

Together we'll connect you with your dream customer so you can start growing your business.

 

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Our inbound marketing services are delivered to our retainer customers according to the practices of our agile marketing model. If you're interested in working with us, get in touch.

 

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