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Conversational Marketing

A personalised and human-centric approach to marketing that makes it easier for your customers to buy.

What is Conversational Marketing?

Quite simply it's a more human-centric approach to marketing.

Conversational Marketing is all about having discussions with your future customers either through one-to-one human conversations or via a smart chatbot.

It allows marketing and sales teams to deliver a more personalised service at scale.

It makes buying easier for your customers.


Advance B2B is proud to be an official Drift partner - the world's first and only conversational marketing platform.


Conversational Marketing: The Benefits

 "Marketing has lost its way. 10-15 years ago it was about opening the door and starting conversations, and then we over-rotated to become about lead generation and MQLs."

- Dave Gerhardt, VP of Marketing, Drift


Conversational marketing is taking marketing back to its roots.


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“The conversational marketing movement is all about making it as easy as possible for your customers to buy. Drift enables a human-centric approach to marketing and it delivers the one result all marketing and sales teams are obsessed with: revenue! That’s why we’re so excited to be at the forefront of the movement as one of the world’s first official Drift partners.“

- Mikko Seppä, VP of International Operations, Advance B2B

Get Started With Conversational Marketing

If you’re ready to join the conversational marketing movement, you’ve come to the right place. 🙌

At Advance B2B we can help you:

  • Build conversational marketing into your marketing strategy
  • Get started with Drift, the world's first and only converstional marketing platform
  • Create Playbooks that will enable a chatbot to book meetings for your sales team 24/7
  • Align your marketing & sales around the one metric to rule them all: revenue
  • Use Drift ABM to enable tailored conversations for your most valuable accounts
  • Learn, iterate, and improve your conversational marketing playbooks