B2B growth marketing as a service

Strategy + tactics = sustainable revenue growth 📊

When we talk about growth marketing, we mean turning your marketing into a strategic growth engine to:

Minimize CAC
Rocket your MRR
Maximize CLV

You can accelerate your SaaS business growth when you’ve nailed down your Ideal Customer Profile (ICP), your positioning in the market, and the way you differentiate your product or service from its market alternatives.

But that’s only the first step. Then, comes the next part — customers.

Growth marketing is often mistakenly measured in new customer acquisition alone. That’s only one part of the equation.☝️

To achieve revenue growth, you’ll also need to activate and retain your existing customers and help them buy more from you.

The goal is to help your customers become so successful that they want to stay, buy more, and promote your company to their peers.

And that’s sustainable revenue growth through marketing.☝️ Neat, right?

How we work

Step 1: Growth marketing strategy

No two companies are the same. That’s why we’ll start by getting to know your business, analyzing your current state, and mapping out your biggest growth opportunities.

In the initial strategy phase, we’ll run workshops with your team to identify your business goals and get to know your best customers by interviewing them.

The outcome of this phase is the first version a documented growth marketing strategy that will guide our collaboration going forward.

Step 2: Agile marketing operations

Each 4-week sprint begins with a sprint planning session, where we select the tasks for the upcoming sprint.
Every Monday, we have a 15-minute scrum to make sure that everyone knows what’s going to happen that week.
Every Friday, you'll receive a weekly report of progress regarding the ongoing tasks & chosen KPIs.
At the end of each sprint, we have a retrospective, where we walk through the results, analyze our performance, and determine the focus for the next sprint.

Things we are interested in during the strategy phase 👉

Goals & priorities

What are the biggest growth opportunities and bottlenecks? NB / Retention / Upsell / Cross-sell / Acquiring free trial or freemium users / something else?
Company growth goals prioritized, per segment / market / product / business
Where should the company be 5-10 years from now?

Market & customer

Ideal Customer Profile (ICP), i.e. who are the best customers?
Jobs To Be Done (JTBD), i.e. use cases over buyer personas: what is the problem the best-fit customers are trying to solve with the product?
What are the direct and indirect alternatives?

Things we can do within the sprints:

🚀 Growth Marketing:

Email workflows, A/B testing, chatbot playbooks, technical SEO, CRO, optimizing product pages, building & testing landing pages, defining buying journeys, etc.

📈 Data & analytics:

Building dashboards, setting up & optimizing Google Analytics (e.g. updating GA events, goal conversions, and GTM tags or setting up proper GA structure for properties and views), etc.

🔥 Strategy work:

Customer research, brand strategy, value proposition & key messaging, etc.

🖥 HubSpot:

Onboarding, optimizing, reporting, etc.

💰 Paid ads:

Set-up, running & optimizing, keyword research, retargeting, experimenting, etc.

📝 Content:

Content strategy, SEO, blog posts, articles, reference cases, newsletter, onboarding emails, ebooks, product explainer videos, podcasts, webinars, etc.

🎨 Graphics & Design:

Infographics, slides, ebooks, banners, websites, sales presentations, etc.

Marketing as
a Service 📈

Strategy + tactics = sustainable revenue growth 📊