Growth marketing

We work closely together with your team to make marketing a revenue center instead of a cost center. 💰

Brand + tactics = sustainable revenue growth

When other people talk about growth marketing, they usually mean tactical performance marketing that’s measured in new customer acquisition alone.

However, in highly competitive fields like B2B SaaS and tech, tactics will only get you so far. In fact, they won’t get you anywhere until you’ve nailed down who your ideal customers are, how you position your company in the market, and the way you differentiate your product or service from its market alternatives.

Besides, new customer acquisition is only one part of your growth equation. You’ll also need to retain your old customers and help them buy more from you. 

Lucky for you, we’re not like everyone else. And that’s why when we talk about growth marketing, we mean a combination of strategic brand marketing and tactical performance marketing that attacks your growth bottlenecks head on and helps you not only win new customers but also keep and grow your existing ones.

Neat, right?


How we work

Step 1: Growth marketing strategy

No two companies are the same.

That’s why we’ll spend the first 6-8 weeks of working together getting to know your business, analyzing your current state, and mapping out your biggest growth opportunities.

In the initial strategy phase, we’ll run workshops with your team to identify your business goals and get to know your best customers by interviewing them.

The outcome of this phase is the first version a documented growth marketing strategy that will guide our collaboration going forward.


Step 2: Agile marketing operations

With the first version of the documented growth marketing strategy in our hands, we’re ready to roll into agile marketing ops.

Each 4-week sprint begins with a sprint planning session, where we select the tasks for the upcoming sprint. 

Every Monday, we have a 15-minute scrum to make sure that everyone knows what’s going to happen that week.

At the end of each sprint, we have a retrospective, where we walk through the results, analyze our performance, and determine the focus for the next sprint.

Why Advance B2B?

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Instead of blindly following the same marketing playbook with all our customers, we approach each new partnership with a purpose-built growth marketing strategy.

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Outcomes over outputs

Where others measure the number of campaigns, blog posts, and other outputs they produce, we focus on measuring how much business these outputs are bringing in.

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An extension to your team

Rather than an outsourced marketing department, think of us as an extension to your team. We’re here to make you look good in front of your boss and/or the board.

Here’s why our customers like us


For fellow marketers in B2B SaaS companies like ours, I would recommend you look for partners like Advance B2B because they will make sure you’re focusing on the right things and that you’re able to accelerate your own learning.”

Saara Saalamo

Marketing Lead, RecRight

Learn more about our work with RecRight
niko howspace

We weren’t looking for a traditional marketing agency, but a partner who understands SaaS and would help us grow rapidly. When you keep seeing these kinds of results, it’s hard to be anything but excited.”

Niko Nykänen

COO, Howspace

Learn more about our work with Howspace

We had a great experience working with the Advance B2B team. They were incredibly dedicated to producing exactly what we wanted and providing guidance along the way. We highly recommend working with them!”

Daniel J. Murphy

Director of Product Marketing, Drift


The people at Advance B2B are not only nice but they’re also great at what they do. The best part is that they’re actively challenging our approach to marketing and confidently leading us towards growth.”

Maija-Leena Hyppölä

Head of Marketing, Saranen

Should we do growth marketing together?

Look, we’d love to tell you that our growth marketing services are perfect for anyone and everyone. But the truth is that they’re only going to work if:

  • You work at a B2B tech, SaaS, or subscription business — or you have a B2B online sales channel
  • You already have a handful of happy customers
  • You have ambitious growth goals and you’re willing to make some fundamental changes in your marketing to reach them
  • You’re looking for a long-term, strategic partner, and not just help with an individual campaign
  • You’re planning to invest somewhere between 5K to 10K € per month in the partnership

If you nodded “heck yes” to all of these five points, the only logical step is... you guessed it 👇


Contact us


Psst! If you don’t feel like growth marketing is for you, or if you can’t commit to a long-term partnership, you might want to take a look at our other services. 👀