B2B marketing strategy audit
Let’s turn marketing into your business’s best friend
When marketing and business don't meet...
… nothing good happens.
One of the most common obstacles to growth is a marketing strategy that isn’t aligned with the real business objectives (yes, that happens).
This typically shows as an internal misalignment in crucial business elements:
Positioning,
Ideal Customer profiles (ICP),
Target audiences and markets,
Overall focus and goals.
And when marketing and business don’t align on the above, growth suffers.
Our successful growth marketing strategy for Vapaus
“The entire strategy work went really smoothly. I was surprised by how quickly things progressed and strategy materials were delivered to us. It was all done in a couple of sprints. It was quick, comprehensive, and clear.”
Lotta Vänskä
Growth Lead, Vapaus
For marketing to influence business, it must understand business
When to audit your marketing strategy?
If you think that marketing and business don’t see eye to eye in one or more of the following areas, it is time to audit your marketing strategy.
For marketing to influence business, it must understand business. And so the first step is to align the marketing strategy with the business goals:
- Goals – unclear, contradictory, or disconnected from each other
- Positioning – missing or understood in different ways
- Ideal customers – not defined or understood in different ways
- Target audience – is either too broad or too narrow
- Focus – missing or unclear (can be related to marketing priorities, company story, main messages, etc.)
Auditing the above elements of your marketing strategy will help align with your business direction and significantly increase the impact of your marketing operations on your bottom line.
We believe in qualitative research
Note! The point of the audit is not to determine how well or badly marketing is doing. The purpose is to find out how marketing strategy aligns with the business.
Survey
The questions are related to business and marketing strategy: positioning, ideal customers, target audience, goals, and focus areas.
2-4 interviews with marketing
The interviews deepen the understanding of the marketing strategy and the relationship between marketing and business.
2-4 interviews with leadership
The interviews deepen the understanding of the marketing strategy and the relationship between marketing and business.
5 interviews with customers (optional)
Customer interviews are used to find out how customers see your company and whether it is in line with what you are trying to achieve as a company.
Adding customer interviews gives you a 360° view of your marketing strategy and lets you see if it lines up with what you’re trying to achieve as a company.
Our growth marketing strategic work for Gapps
“One of the most important things that happened during the strategy phase was that we were finally able to make certain business decisions that had not been so easy for us in the past. What we’re looking forward to with Advance B2B is to make marketing the key revenue driver for Gapps in the near future.”
Niko Kultalahti
Head of Marketing, Gapps
Here's how the process goes
If the conclusions for each marketing strategy review project are unique, our process is universal. In the course of 2 to 4 weeks, we follow a step-by-step process:
#1 - Kickoff workshop
Kickoff workshop during which we validate the scope of the project.
#2 - Reviewing your existing strategic assets
#3 - Prepping surveys and interviews
#4 - Conducting interviews
#5 - Aggregating data
#6 - Walking you through our findings
We present our findings and share a master document—including our recommendations—with you and your team.
The Master document includes:
- A summary of survey results
- All relevant findings from the interviews
- Our clear view of where your marketing and business align and where we found gaps and misalignment
- Our recommendations on how to improve your marketing strategy and bring marketing closer to your core business
Why work with Advance B2B?
We are experienced
We have successfully updated and created marketing strategies for dozens of B2B tech companies.
We have clear processes
We have developed strict processes over the years to leave no stone unturned as we proceed to audit a strategy phase.
We are data-driven
We pay attention to data and facts. Our purpose isn’t to show you what you want to hear. Our purpose is to deliver quality work that will, in turn, make you happy.
We have a proven track record
We’ve been a proud strategic partner to many businesses in the past decade. Don’t listen to what we say. Listen to what our customers say.
Who is the B2B marketing strategy audit for?
We’d love for our strategy audit process to be a one-size-fits-all, but it’s not.
We’ll be a match if you are:
- A B2B tech company
- You already have a marketing strategy
- You need help to realign your ducks in a row
How much will this strategic audit cost?
It depends! This is how it goes:
- Fill the form
- We'll be in contact with you as soon as possible to ask a few more questions
- We'll assign you an expert best suitable for your needs
- We'll start working on your audit
Let's have a talk!
Our calendar booking is the simplest way to get in touch. Just pick a time slot and book it!
Alternatively, you can fill out our contact form, and we’ll respond within the next 24 hours (unless, of course, it’s the weekend or a national holiday).
* if you're interested in working for us, visit our careers page!