B2B marketing strategy audit

Why audit your B2B marketing strategy?

For marketing to influence business, it must understand business. The first step is to align the marketing strategy with the business goals.

If you think that marketing and business don’t see eye to eye in one or more of the following areas, it is time to audit your marketing strategy:

Goals – unclear, contradictory, or disconnected from each other
Positioning – missing or understood in different ways
Ideal customers – not defined or understood in different ways
Target audience – is either too broad or too narrow
Focus – missing or unclear (can be related to marketing priorities, company story, main messages, etc.)

Auditing the above aspects of your marketing strategy will help you to update your strategy to align with the business and move the needle in key metrics.

And this is what you'll get 🙌

At the end of the marketing strategy audit, you’ll get an audit document that includes:

A summary of survey results
All relevant findings from the interviews
Our view on where your marketing and business align and where you have gaps or misalignment
Our recommendations on how you can improve your marketing strategy and bring marketing closer to business

Here’s what our customers say 😍

The entire strategy work went really smoothly. I was surprised by how quickly things progressed and strategy materials were delivered to us. It was all done in a couple of sprints. It was quick, comprehensive, and clear.”

Lotta Vänskä

Growth Lead, Vapaus

One of the most important things that happened during the strategy phase was that we were finally able to make certain business decisions that had not been so easy for us in the past. What we’re looking forward to with Advance B2B is to make marketing the key revenue driver for Gapps in the near future.”

Niko Kultalahti

Head of Marketing, Gapps

Who is the B2B marketing strategy audit for?

We’d love to tell you that our strategy audit is perfect for everyone. But the truth is that we work best with B2B technology, SaaS, and subscription companies.

So, if you want to get the most out of our marketing strategy audit, you are

A B2B company that already has a marketing strategy

Psst! If you don’t yet have a marketing strategy, you might want to start with customer research, which is the foundation of an effective marketing strategy.

B2B marketing strategy audit

When marketing and business don't meet...

Why audit your B2B marketing strategy?

Get the marketing strategy audit if you want to…

This is how the marketing strategy audit process goes 👇

Here's how we work (total duration 1,5-2 weeks)

And this is what you'll get 🙌

Why should you audit your B2B marketing strategy with us?

Here’s what our customers say 😍

Benefits of marketing strategy audit

Who is the B2B marketing strategy audit for?

Let's do it! 🤩