Make marketing business’s best friend - audit your marketing strategy. 📈
One of the most common obstacles to growth is having a marketing strategy that is not in line with the business.
How this typically shows up is an internal misalignment in crucial business elements: positioning, ideal customers, target audiences, focus, and goals. 🖖
When marketing and business think about these elements differently, growth grinds.
For marketing to influence business, it must understand business. The first step is to align the marketing strategy with the business goals.
If you think that marketing and business don’t see eye to eye in one or more of the following areas, it is time to audit your marketing strategy:
Auditing the above aspects of your marketing strategy will help you to update your strategy to align with the business and move the needle in key metrics.
At the end of the marketing strategy audit, you’ll get an audit document that includes:
Because we have both updated and created marketing strategies for dozens of B2B tech companies!
We’ve seen both the troubles of marketing and business misalignment and the magic that happens when those two are brought together. 🤩
Here are some happy customers 👇🏻
One of the most important things that happened during the strategy phase was that we were finally able to make certain business decisions that had not been so easy for us in the past. What we’re looking forward to with Advance B2B is to make marketing the key revenue driver for Gapps in the near future.”
Head of Marketing, Gapps
We’d love to tell you that our strategy audit is perfect for everyone. But the truth is that we work best with B2B technology, SaaS, and subscription companies.
So, if you want to get the most out of our marketing strategy audit, you are
Psst! If you don’t yet have a marketing strategy, you might want to start with customer research, which is the foundation of an effective marketing strategy.