Are you looking for someone to dream up and build a highly converting B2B website? 🖖
We’re not going to sugarcoat it: most B2B websites suck.
They might be pretty and they may even load fast but the one thing that they don’t do very well is sell. Which is funny, because isn’t that the whole point of having a website in the first place?
We will help you design your website so that it's easy to use and optimize, communicates the benefits of your solution / product to your ideal customer clearly, and meets your business needs (such as free trials, demos or contact requests).
(In addition to all this, your website will naturally work as it should, load fast, be easy and intuitive to use, and look good. It can also be easily found on search engines.)
When you’ve decided to build a brand new website with us (great call, by the way), here’s what’ll happen.
Next we will plan the structure and functionalities of your website; including the most relevant content, sitemaps, wireframes and layouts. We also conduct some keyword research at this point.
When building websites, we're really into modular website design. Basically this means that the different functionalities and elements are designed so that we can use them in different parts of the site flexibly. This way, we ensure your website can be easily updated and developed further.
Once you’re happy with the content, we can upload the content to the content management system.
Before we go live with anything, we'll build the website in a test environment (Content Staging) where you can test it out before we go live (typically there's still a whole bunch of edits and requests to be done at this point).
Once everything looks okay, we'll go live!
Right about now, I think we’ve all deserved a good glass of champagne and a pat on the back.
But let’s not get too comfortable because this is where the real work starts.
Typically a website project will be a combination of a 2 to 3-month intense work phase and a 3 to 6-month support phase. In the second phase we can edit small or larger things on the website once we've gained more data and experience. We can, for example, conduct A/B tests, add personalized content for recognized users (smart content), or create new landing pages for, say, reference stories.
We're very happy with the results. We’ve really enjoyed cooperating with Advance B2B. Now, we’re able to make significant improvements to our website that will support our new growth strategy. We finally have a website builder that’s up-to-date and easy to use. It’s not only the marketing team who’s happy about this: we’ve also gotten great feedback from other functions regarding the usability, clarity, and design of the new pages!
Saara Bergman
Product Marketing Manager, QPR Software
Instead of basing our design and content decisions on a hunch, we’ll actually talk to your customers to find out what they value, how they like to buy, and what differentiates your company from its competitors.
When we’ve done our homework, we can segment your website visitors and show them personalized content. In simple mathematical terms, this means more conversions for you — not to mention a better experience for your customers.
When it comes to building websites, this is not our first rodeo. We’ll split the work into easily manageable chunks and set realistic yet ambitious deadlines to get the website out. During the process, we’ll treat you as one of our own to keep the communication (and the terrible jokes) coming.
Trick question! The answer is a confident “of course”, but especially if you want a website that turns visitors into leads and/or customers, and is built solely with your audience's needs in mind.
We're ready to lend a hand! 😍
👉 If you feel like you're ready to talk to a salesperson directly, contact us — we'll tell you what it will cost and when we can start.
👉 If you feel like you want to know more about HubSpot first and have more technical questions to ask, you can book a free HubSpot demo below – no commitments!
