Trick or treat, or marketing tip! 🎃
Hi friend ,
It’s us again — your friendly neighborhood marketers with this month’s insider letter on strategic advertising! 👋 If you’re pressed for time, the most important takeaway of the month is:
🚀 Advertising is a crucial part of your growth engine. It’s the know-how to spend efficiently that determines the success of your campaigns, not the size of your budget. When done right and strategically, paid advertising can drive eerie-sistable growth (sorry, we’ll stop with the Halloween puns! 👻).
If you’re not pressed for time, read on.
What comes to mind when we say advertising (2 mins read ⏰)?
For most people, it usually means this👇
However, there’s advertising and there’s advertising.
If you’re advertising because everyone else is doing it, then yes, you’re right about boosting blog posts and gaining traction.
But, if you’re advertising strategically, you’re boosting more than just your content pieces — you’re boosting your growth marketing activities across all stages of the funnel.
As Mónika Bene, our very own digital marketing specialist, puts it: no paid acquisition, no growth marketing.
It’s a bold statement, yes. And some marketers might start frothing at the mouth at that statement. But, here’s why 👉 strategic advertising boils down to how you use the money to:
✅ Save time by testing different channels with targeted campaigns and be in front of the right audience sooner than your organic promotion plan.
✅ Expand your horizons by reaching people who don’t know you yet but are looking for the solution you offer.
✅ Figure out your audience by running growth marketing experiments based on the insights and discussions you’ve had with your ideal customers (ICP). Yes, you need to talk to your customers to stop working blindfolded.
✅ Be in full control and be in front of the right audience at the right time by cherry-picking where, how, and when to place your messages.
✅ Scale your marketing operations even with a small budget.
There you have it. Paid advertising isn’t about just boosting blog posts. You need a strategy and the know-how to spend efficiently and start growing.
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To wrap it up 🌯
Advertising is an important part of your growth engine. Spend on ads with the aim to boost your growth marketing activities across the funnel, not just because you need a boost of viewership on your content.
Until then, Happy advertising and Happy Halloween in advance (pun intended)! 🎃