Hi there! 👋
Can we have a show of hands? Who of you relates to this?👇
We do too!
There is truth in that statement. The main learning from Ryan’s book, Obstacle Is the Way, is that we can always turn our problems into our biggest advantages. And panicking is not the solution.
If you’re pressed for time, here are the main takeaways for this month:
⚓ When we panic, we make mistakes. We mess things up further by ignoring and breaking the rules. We get off track from plans. We stop thinking clearly and start reacting impulsively.
⚓ When we panic, we go into survival mode instead of solution mode. Stop, breathe, refocus, and always choose the latter.
⚓ Our resources may be different now, but there are also different ways to achieve our goals. We make do with what we have — we’ll go lean and mean! 💪
🤔 Food for thought: what marketing goals would you like to achieve from here on?
Threat lens vs. opportunity lens
The state of the world has been the talk of the town for over a year now. The changes and uncertainties that we’re experiencing as individuals are unnerving.
But guess what?
Even the most adventurous and spontaneous of us still enjoy some form of stability to a certain degree.
Despite all that’s out of our control, we still HAVE the option to view the situation through different lenses. We can choose to see:
🔍 Threats only
🔍 Opportunities only
🔍 10% threats, 90% opportunities
🔍 20% threats, 80% opportunities
🔍 Varying ratios of threats and opportunities. You get the gist
There are many ways to look at a situation. Whether it is in our favor or against us depends on our chosen lens. How we see things dictates how we react to a challenge and the solutions we come up with.
When you start to feel panic rising, ask yourself: which lens do I choose — threat, opportunity, or a mix of both with a ratio? 🧐
Speaking of which...
If you haven’t listened to episode #95 of The Growth Hub Podcast with Adam Holmgren (Global Demand Generation Strategy Lead at GetAccept), you should. This episode is 🔥!
For starters, Adam shares the worst mistakes companies can make with their marketing during an economic downturn. He also talks about:
🚀 How his team scaled down to basics to focus on getting the right fit customers
🚀 The opportunities of a smaller marketing budget — why a leaner budget is meaner.
🚀 The importance of investing in your brand and other opportunities to capitalize on.
If you can’t get enough of Adam and his wisdom, there’s always part 2, 👉 From lead generation to demand generation.
To wrap it up 🌯
An economic downturn is a temporary cycle. But how you react to it—whether in a state of panic or calm, survival mode or solution mode—has a lasting impact in the long run.
Some threats are real, so acknowledge your feelings or worries. But don’t let panic guide your decisions. If you need a reminder, here’s one.👇
There are always opportunities among obstacles. As always, we’re here to help you find them if needed.
And psst: If you found this content interesting, subscribe here to make sure you won't miss any future letters! 👇