RecRight

RecRight is a video recruitment platform that helps companies hire the right people at the right time, in the right way. Targeting mid-market to enterprise companies, the company was looking to expand internationally and reach its ambitious growth targets.

RecRight partnered with us to get help building a marketing strategy and scaling up their marketing operations. 

We work together with RecRight in 4-week sprints.

Each new sprint starts with a planning session to choose the tasks for the upcoming sprint, and we have 15-minute scrums every Monday to connect about what’s going on that week. Each sprint ends with a retrospective where we analyze their results and performance, discuss any learnings, and determine the focus for the next sprint.  

“It’s hard to imagine not working in an agile way. The agile method really helps our team focus on the most important things. I feel like I’m really on top of everything and the communication flow is very natural,” says Saara. 

When deciding the focus for each sprint, we prioritize reaching RecRight’s growth goals. “I honestly feel that the people I work with at Advance B2B are more interested in our success than they are in their own. I feel that we are genuinely on the same team. This would definitely be described as a strategic partnership,” says Saara. 

Focusing on outcomes over outputs, we’ve helped RecRight adopt a more data-oriented way of working by first setting up clear dashboards in Databox. “Advance B2B has helped us identify the right kinds of data sources, and we use that information to decide what to concentrate on next in marketing,” says Saara. 

Early on in the partnership, we worked with RecRight to optimize the sales process and align the sales and marketing teams.

• Together, we defined what it meant to be a contact, MQL, SQL, and opportunity.
• We also set a clear lead scoring model and lead follow-up guidelines.

“We developed one of the company’s core processes—the lead process—which ties marketing and sales very closely together,” says Saara.

Working with us has impacted RecRight’s overall company culture, from both the marketing and sales perspectives. “We are more goal-oriented, and marketing has become everyone’s business. People outside of marketing are asking what we’re up to and how they can contribute. And when it comes to results, they’re are eager to learn what we have achieved,” says Saara.

RecRight can now focus their efforts on working towards a common goal with the sales team. “I think our team is more efficient because we are better organized and more focused,” says Saara. Sales and marketing worked closely together, for example, when working on an account-based marketing campaign.

When it comes to sales, the team now gets more materials and ideas from marketing and is better able to focus on their strengths.

“Working with Advance B2B has given a lot of structure to our collaboration with our marketing team. It’s like we got a new team member who is always up to date on modern sales and marketing,” says Miikka Tuomola, Business Development Director at RecRight. 

Content strategy is part of the overall marketing strategy

As part of the overall marketing strategy, we developed a content strategy using the topic cluster approach where they identified three core topics for pillar pages and optimized existing content around these pages.

The video recruitment pillar page now ranks on the first page of Google with a featured snippet for a key search term. 👇

RecRight understands that testing and trying new things—and learning from your experiments—is key to business success. As for the next steps, RecRight plans on setting new growth goals now that they have more reliable data. 

In the summer 2022, Recright reached out to us again to collaborate on building a go-to-market game plan that would be used in Sweden, Denmark, and Norway.

Learn more about it here.