Read on to find out how we set out to build a go-to-market playbook for Recright’s new target markets in the Nordics. 🚀
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Expanding into new markets can be challenging. But with the right strategy and strategic partner, it can also be incredibly rewarding. Recright was able to learn more about our potential customers in our target markets thanks to the experimentation-based approach. The insights we gained from each campaign iteration allowed us to tailor our messaging accordingly to specific markets and audiences.
Miikka Tuomola
CRO, RecRight
What Recright needed help with
Recright wanted to validate that they had the capability to go to foreign markets: In this case, that meant Sweden, Denmark, and Norway.
But expanding into foreign markets was not easy, and it required a significant investment of time and resources. To ensure their entry into these markets was a success, they sought the support of our experts to help them with a go-to-market strategy.
In addition to that, Recright also wanted guidance with an experimentation-based approach and strategic marketing.
Why they chose to work with us
We had already worked together in the past, so the Recright team came to Advance B2B, knowing our expertise with SaaS companies and a very international understanding of SaaS businesses and their growth. They also viewed Advance B2B as a reliable strategic marketing partner.
Also, the gaps in Recright’s internal team were easily filled with Advance B2B’s expertise — the Advance B2B team included a growth marketing strategist, a paid acquisition specialist, and a content marketer.
As we continued working on the project with Recright, we saw some promising results. With each campaign, we gained more knowledge and awareness about our target markets and used this information to refine our strategy further.
We discovered that some messaging worked better than others, and we were able to focus our efforts on the ones that generated the most engagement and interest.
We also found that testing different languages and wordings was crucial in understanding the preferences of our target audience. This allowed us to tailor our messaging to specific markets and create more relevant and effective campaigns.
In addition, our experimentation with webinars proved to be a valuable tool in generating leads and solidifying the cooperation between sales and marketing.
By targeting prospects directly and providing relevant content in the webinars, we were able to establish a connection with potential customers and guide them through the sales funnel.
Here are some of the biggest learnings for the Recright team:
One of the best performing video ads on social media.
All in all, it was a wealth of knowledge and insights about the target markets!
Apart from being a strategic partner in their go-to-market strategy, our goal was to ensure that the knowledge and insights we gained during the project would not go to waste. Rather, they will be utilized by Recright for their continued success in the Nordics.
We compiled our most important learnings into a handover document, which included our findings and suggestions for the next steps, particularly in advertising for continued growth and expansion in the future.
Needless to say, we were pleased with the results of the project and believed that Recright was well-positioned for success in Sweden, Denmark, and Norway. 🇸🇪🇳🇴🇩🇰
