Challenge & Goals
Howspace is the digital engagement platform for consultants, facilitators, trainers and organisational development practitioners. Targeting small- and medium-sized consultancies, Howspace was looking to scale up its international growth through online channels.
At the time the primary source of new customers was via Howspace’s sales team and the next step of the growth plan was for marketing to provide scale and validate the online sales model.
Together, we identified three objectives and one goal:
- Increase traffic: Drive the right kind of traffic to the Howspace website through content marketing, promotion, social, paid acquisition, organic and referral channels.
- Grow the funnel: Implement a lifecycle stage model aligned with the customer journey to generate demand and create a marketing-driven sales pipeline.
- Empower sales: Deliver more, better quality leads to the sales team so they are able to spend more time on selling and closing deals.
Goal: 10 SQLs/month
Here's what we did.