Content audit

Improve content engagement and conversions with the help of our content audit.

Why audit your content?

Picture this: You have been publishing content on your website for months but the results are nothing to celebrate. Traffic is not increasing. People are not engaging with your content or turning into contacts and leads. So, where’s the problem?

This is where a content audit comes in and swipes your worries away. A content audit analyzes your current website’s content, identifies bottlenecks, and recommends actions to improve the content so that it increases traffic and improves conversions.

When to audit your content?

  • You’re launching a product or a service, and need to make sure your content aligns with your goals
  • Your content has exploded into a neverending library (we see you, websites with 100+ blog pages 👀) and you need to figure out what content to delete, keep, and update
  • Your content is not delivering the results you want: driving traffic to your website and converting the traffic into contacts or leads
  • You’re not sure how your content is performing and want to discover how to get the most out of it

Get the content audit if you want to…

  • Increase traffic to your content, engage your audience, and improve conversions
  • Understand what content is missing from your site and identify opportunities to improve your existing content
  • Prioritize the kind of content you should be putting your time and efforts into (based on what resonates most with your ideal customer segments)

Here’s what happens in our content audit

1️⃣ Gather data: We use various tools (think Google Analytics, Google Search Console, SEMRush, HubSpot, and more) to collect data about your website content: traffic, bounce rates, engagement, and conversions. 

2️⃣ Analyze content: We’ll identify content that is outdated, irrelevant, successful, and missing. We analyze the overall quality of the content in terms of usability, readability, and optimization.

3️⃣ Document everything: We’ll prepare a document that details the issues hindering your content efforts. We will also give you actionable, data-backed recommendations to improve the results of your content pages.

How long does the audit take?

After you’ve briefed us about your content goals and given us access to your data, it will take us around two weeks to get the audit done. ✅

And this is what
you’ll get:

  • An overall analysis of how your content is currently performing
  • Industry benchmarked recommendations with actionable insights supported by data. This helps you know exactly what to do to optimize your content for traffic and conversions
  • Tailored suggestions on copy fixes, new content, topics to create content on, content optimization, content strategy, or content tactics, just to give you a few examples
  • Suggestions that can be used to align your brand messaging, marketing campaigns, and sales messaging

Are you wondering what it is like to work with us?


Working with Advance B2B was fast, efficient, and effective. They delivered high-quality articles and really helped us scale our content marketing efforts.

Edward Ford

Marketing Director, Supermetrics


We’ve had a great experience working with the Advance B2B team. They’re incredibly dedicated to producing exactly what we want and providing guidance along the way. We highly recommend working with them!

Dan Murphy

Director of Product Marketing, Drift

How to get the most out of the content audit?

We’d love to tell you that our content audit is perfect for everyone. But the truth is our clients are B2B tech, SaaS, and subscription companies - that’s why our expertise lies in those industries. So, if you want to get the most out of our content audit, you are:

  • A tech, subscription, or B2B online sales business
  • Looking for a strategic pair of eyes to look at content in the context of your business rather than analyzing individual campaigns
  • Using content as a tactic to achieve your growth targets
  • Using and give us access to your HubSpot and Google Analytics

If you feel like you need your content audited, start here! 👇