Customer research is a shortcut for uncovering the real pain points of your target audience.
Customer research is the secret sauce for marketers and founders for leveling up their customer acquisition, retention, and monetization game – regardless of the business model.
The only thing you'll need is a handful of good-fit* clients whom we can interview. Alternatively, if you don't have existing customers yet, we can help you by conducting customer validation interviews with your potential target audience.
*Customers who are using your product or service actively, are happy with it, and don’t burden the customer support too much. Good-fit clients are easy to sell to because they immediately understand the value you provide, and they have a relatively high CLV and relatively low CAC.
Advance B2B facilitates a 2-hour workshop to define your provisional Ideal Customer Profile, and choose the customer segment(s) you want to understand better (max 2 at a time). We'll then help you make a list of companies and people whom we should interview.
You'll be able to schedule interviews directly into Advance B2B team members’ calendars (we'll help you get internal buy-in, if needed, and pitch the idea to your customers). Advance B2B then conducts four 30-minute interviews per customer segment (in English or in Finnish).
Advance B2B summarizes findings & recommendations and shares those with you either in a remote walkthrough (1,5 hours) or as a recorded video walkthrough (45-60 minutes) combined with a follow-up call for questions & feedback (30 minutes).
💡 For more examples, check out this blog post: 10 real-life examples of using customer research findings in marketing!
Market research focuses on understanding the competitive landscape and potential within the market and is great for researching the potential markets, not so much for understanding the context-specific motivations behind a purchase/product use.
Brand research is great for getting an overall picture of how your perceived strengths and weaknesses are reflected by the market, but because the sampling does not represent a specific target audience, it’s not ideal for trying to understanding your customers' behavior.
Web analytics, product analytics, and ad performance tell you “what” happens and “how” it happens, but in retrospect and only for those users. Qualitative research gets at the “why” behind the behavior (e.g. why some users are churning easier than others).
Surveys can get you valuable information, but they also require huge volumes to produce any valid data (which most B2B companies don’t have). Besides, the quality of data depends not just on the sampling but also how successful the phrasing is.
The customer research that Advance B2B conducted for us validated our existing views on how customers see our business, and expanded our understanding of relevant concerns in the market. With the customer research to lean on, we’re able to speak to our customers using their own words and language, and create content that resonates directly with their needs and pain points."
Marketing Manager in a B2B subscription business
[Getting the customer research findings] is like Christmas in the Spring!”
Senior Sales Executive in a multinational Enterprise SaaS company
The project costs typically something between 5000 € and 10 000 € + VAT. We're happy to discuss about your project in more detail!
Whether you're thinking "heck yeah, let's do it!" or just have a question in mind, you can leave your contact details, and we'll be in touch! If you're still not convinced, make sure to check out this handy blog post that explains our approach to customer research in detail.