"Inbound marketing is a sincere way to help our customers learn about the benefits of working with us. The change had to be made because buying behavior had changed drastically. We knew we had to reach our buyers at the beginning of the buyer’s journey."
A year after starting, 75% of leads came via inbound marketing. The number of leads grew by 237,5%.
"I would absolutely go on this journey again. The vision of change we had more than two years ago proved to be correct. In retrospect, we could have invested even more in inbound. If we had been brave enough to invest a little more, we would have seen results even faster."
– Jukka Nupponen, Country Manager & Tuulia Sinijärvi, Marketing Manager,