Growth Marketing

[Interview] Product Led Growth with Bill Macaitis, Ex CMO @ Salesforce, Slack & Zendesk

Jun 9, 2021 0 minute read Samuli SalonenSamuli Salonen
https://www.youtube.com/watch?v=A2WN-k2YZ8k

Bill is a Growth Advisor and Ex CMO of Salesforce, Zendesk & Slack. In this episode, we discuss with Bill about Product Led Growth.

🤘 What is it, after all?

🤘 Why should companies invest in Product Led Growth?

🤘 Slack is a very common example of Product Led Growth. What were the biggest learnings while building PLG there?

🤘 Do we need salespeople anymore?

🤘 How to get started with PLG?

PS. After watching the recording, we recommend you take a look at this blog post: Data — the true foundation of growth marketing in B2B SaaS! 🙌