Bill is a Growth Advisor and Ex CMO of Salesforce, Zendesk & Slack. In this episode, we discuss with Bill about Product Led Growth.
🤘 What is it, after all?
🤘 Why should companies invest in Product Led Growth?
🤘 Slack is a very common example of Product Led Growth. What were the biggest learnings while building PLG there?
🤘 Do we need salespeople anymore?
🤘 How to get started with PLG?
PS. After watching the recording, we recommend you take a look at this blog post: Data — the true foundation of growth marketing in B2B SaaS! 🙌