Customer research

[Interview] Audience Intelligence with Rand Fishkin, founder of Moz & SparkToro

Jun 12, 2021 Samuli SalonenSamuli Salonen

What is audience intelligence, and why should everyone be interested in it?

In this episode of the Sales & Marketing Talk Show, Rand Fishkin, founder of Moz & SparkToro shares his thoughts about audience intelligence:

๐Ÿค˜ Why should companies understand their audiences better & how did you get excited about the topic?

๐Ÿค˜ What should every company understand about their audience?

๐Ÿค˜ Rand's tweet from 2015: โ€œThe best way to sell something - donโ€™t sell anything. Earn the awareness, respect & trust of those who might buy.โ€ Is this still working?

PS. After watching the recording, we recommend you take a look at this blog post: Your step-by-step guide to better B2B SaaS customer research! ๐Ÿ™Œ