What is audience intelligence, and why should everyone be interested in it?
In this episode of the Sales & Marketing Talk Show, Rand Fishkin, founder of Moz & SparkToro shares his thoughts about audience intelligence:
🤘 Why should companies understand their audiences better & how did you get excited about the topic?
🤘 What should every company understand about their audience?
🤘 Rand's tweet from 2015: “The best way to sell something - don’t sell anything. Earn the awareness, respect & trust of those who might buy.” Is this still working?
PS. After watching the recording, we recommend you take a look at this blog post: Your step-by-step guide to better B2B SaaS customer research! 🙌