Customer research

[Interview] Audience Intelligence with Rand Fishkin, founder of Moz & SparkToro

Jun 12, 2021 Samuli SalonenSamuli Salonen

What is audience intelligence, and why should everyone be interested in it?

In this episode of the Sales & Marketing Talk Show, Rand Fishkin, founder of Moz & SparkToro shares his thoughts about audience intelligence:

🀘 Why should companies understand their audiences better & how did you get excited about the topic?

🀘 What should every company understand about their audience?

🀘 Rand's tweet from 2015: β€œThe best way to sell something - don’t sell anything. Earn the awareness, respect & trust of those who might buy.” Is this still working?

PS. After watching the recording, we recommend you take a look at this blog post: Your step-by-step guide to better B2B SaaS customer research! πŸ™Œ