[Webinar] Growth experiments — a thin line between winning and losing

Join our webinar to find out what's happening at the intersection of data-driven decision making and growth marketing in the universe of B2B SaaS on June 29, 2021 at 15:00 EET. 👇

 

What's this webinar about?

First question: What experiments? 

And then: What kind of experiments are we doing, and how do we actually do them in practice? What is the significance of experimentation in the context of B2B SaaS? 

We'll make sure to answer all the questions above, and we'll also be covering: 

  • How experimentation is different from the "regular" way
  • The experimentation process
  • Concrete examples of experiments in the growth funnel. Spoiler alert: it's more than ads!
  • What conclusions to draw from your experiments, when to draw conclusions, and what to do after you've drawn those conclusions
  • How to get started

In other words, we will deep dive into why experimenting is awesome, and provide concrete ideas for different experiments you can start to implement right away — as long as you make sure to measure them!

Sign up for the webinar to hear all about it! ❤️

And hey, if you can't make it (we know it's in the middle of the summer holiday season), it's still a good idea to sign up. This way, we'll automatically send you the recording afterwards! 🎧

Meet the speakers

ali-ab2b

I work with growth-seeking B2B SaaS and subscription companies operating in the international space. 🌍 I help these awesome companies focus, define their ICP, build their marketing tech stack, align their marketing operations with their business strategy and their sales with their marketing. 🎯

Ali Kisaoglu

Growth Marketing Strategist, Advance B2B

mlk-small

I’m a goal-oriented marketer who likes to understand the big picture, but also leave room for testing, learning and pivoting based on the results. In my free time, I enjoy spending time with my family, making music, playing the guitar and playing tennis.

Mikko Latva-Koivisto

Growth Marketing Strategist, Advance B2B