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Who should attend?

The webinar is designed specifically for:

  • B2B marketers,
  • paid media specialists
  • and sales and marketing leaders

... interested in aligning search with buyer behaviour.

Register

What to expect from the session

  • Why paid search is still a top-performing B2B channel in 2025
  • How to turn search data into real-time insight about your ideal customers
  • Key mistakes B2B marketers make with automation—and how to avoid them

From clicks to customers - why search engine marketing still matters in B2B

In B2B marketing, visibility at the right moment can make all the difference. As  buyers increasingly conduct most of their research independently before ever talking to sales, being present in search results when intent is high is no longer optional - it’s essential.

But here’s the catch: success with paid search depends on execution. While automation and AI have opened up new opportunities, relying too heavily on platform defaults often leads to missed potential and wasted budget.

So, how do you get it right?

Join us for a practical webinar where we’ll explore the evolving role of search engine marketing (SEM) in B2B and share proven strategies that will deliver results.
Please note: this session focuses on paid search (not SEO).

Hear from Riku Pajari

Riku Pajari is a Digital Marketing Specialist at Valve, specialising in search engine marketing with a strong focus on data-driven performance.

With more than four years of hands-on experience across multiple agencies, Riku has worked with a diverse portfolio of clients and helped businesses drive measurable results through effective paid search strategies and continuous optimisation.

Join Riku on May 22nd, 9 AM UTC+3

Register
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Wait, Valve?

Missed the news? On April 30th, 2025, Valve Branding acquired 100% of Advance B2B’s shares. 

 

For you, this means more:

  • Learning sessions like this one.
  • And privileged access to topical experts!

 

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