Hi friend! 👋
It's again time for the Advance B2B growth letter! And right about now, you’re probably hearing yourself ask what the heck a growth letter is.
Well, we want to help you grow, and therefore we decided to start sending you some tips we think you may find useful.
Identify the barriers preventing growth and take action
If a company wants to grow, one question is critical: where are we losing growth right now? Is there a certain point our best customers are leaving us? What can we do about that and other things that are preventing us from growing?
Listen to Kieran Flanagan and Guillaume "G" Cabane discuss the playbook of the fastest growing B2B SaaS companies in the Growth TL; DL podcast: https://www.kieranflanagan.io/podcast/the-growth-playbook-behind-many-of-the-fastest-growing-b2b-companies/
Does content marketing really pay off?
Well, here’s some actual data! Patrick Campbell from ProfitWell researched over 3,000 companies and got some really interesting insights.
At least one thing is clear: Companies that invest in content marketing do get better results from their marketing efforts: https://www.profitwell.com/blog/does-content-marketing-pay-off
"Brand Affinity is driven by advocacy, rather than awareness."
Impressions, awareness, and other traditional marketing metrics don’t really work if/when you want to influence your buyer’s feelings. And that’s what you usually want, right? Wistia’s Brand Affinity marketing playbook is packed with good tips around this topic, especially for videos: https://wistia.com/about/brand-affinity-marketing
Book of the Month: What You Do Is Who You Are 📚
This month we chose Ben Horowitz's “What You Do Is Who You Are” as the book of the month.
But why did we choose a book about company culture?
The answer is simple: we really believe that culture is the not-so-secret ingredient in successful marketing. We all know what happens when marketing is something no one recognizes in real life. And that’s what “What You Do Is Who You Are” is all about.