Google Analytics Universal has sunsetted, and it's time to start using GA4 fully. Optimize your GA4 to reap the full benefits of the new and improved analytics platform.
Hopefully, your GA4 is already installed and accruing data. GA4 can’t retroactively gather data, which means it will only start tracking once it’s set up.
Now is a good time to make sure you are collecting data from all the correct domains and subdomains, and filtering out developer and other internal traffic.
Besides this, it's important to ensure you are measuring the correct events and conversions on the page, and you have connected other products to GA4.
Remember to check privacy details such as data retention are up to date, and the GA4 property is correctly configured to your cookie banner rules.
Last but certainly not least, get started on learning how to use GA4! We can set up sparring sessions or training to walk you through the UI, show you how to create custom audiences or dashboards, or learn the basics of the Explorations.